EXECUTIVE SUMMARY

The world is expanding beyond horizons; nature of trade and commerce has reached the peak and has gone beyond human imagination. The latest norm of merchandising has not only made humans life simpler but also change the shape of merchandise business. Retail business is one of a kind which has enormously taken a rapid gear and has succeeded in finding the top position in the global arena. This research aims to address the rising need of retail industry in Manipur. Manipur a small and isolated state of India located in the extreme of North East India was far behind the development process. Manipur is a place which is unexploited, slow industrial development and steady economic conditions and poor law and order situation have been haunting the place for decades. Retail business is not a new phenomenon in Manipur but the organized from of retailing like malls, super market and hypermarket is still a dream of millions. Certain steps have been taken in the past by the Government and few concerned individuals but it fail to bring those ideas into reality. This research tries to find the avenues to cater and established retail business in Manipur. This research has been taken up with the sole idea of understanding the conditions of retail industry in Manipur and the possibility in successful establishment of organized form of retail business in Manipur. A thorough study has been done for the conditions of market and the prospects using SWOT analysis. In this context, different segments of people were approached and were asked to reflect their ideas on the possibility of successful establishment of retail business. Ideas generated from the respondents were taken under consideration and were used as the base of the research. A questionnaire has been framed to get the opinion from the experts and the related. The respondents of the questionnaire were mainly Minister, Bureaucrats, senior employees of Commerce and Industry Department, Government of Manipur, experts in retail sector and common mass including youths and professionals. The final research will be used for the implementation and set up of retail business in Manipur. Based on the report retail companies like Future Group and Trends group will be approached and seek their consent for investment in Manipur.