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  • Ryan Air: An Environmental Audit

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    Irfan Fafoo
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    This document contains an environmental audit of Ryanair that analyzes the airline's internal and external environments. It examines Ryanair's value chain, resources, competencies, and uses PESTEL and Porter's Five Forces frameworks to evaluate opportunities and threats in the external environment. The audit also performs a SWOT analysis that identifies Ryanair's strengths in differentiated services and market dominance, opportunities in new markets and partnerships, weaknesses in dependence on core policies and lack of experience, and threats from new entrants and rising fuel prices. It concludes with recommendations for Ryanair to expand in long haul markets, improve customer loyalty, employee training, and consider partnerships with hospitality industries.

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    This document contains an environmental audit of Ryanair that analyzes the airline's internal and external environments. It examines Ryanair's value chain, resources, competencies, and uses PESTEL and Porter's Five Forces frameworks to evaluate opportunities and threats in the external environment. The audit also performs a SWOT analysis that identifies Ryanair's strengths in differentiated services and market dominance, opportunities in new markets and partnerships, weaknesses in dependence on core policies and lack of experience, and threats from new entrants and rising fuel prices. It concludes with recommendations for Ryanair to expand in long haul markets, improve customer loyalty, employee training, and consider partnerships with hospitality industries.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    70 views21 pages

    Ryan Air: An Environmental Audit

    Uploaded by

    Irfan Fafoo
    This document contains an environmental audit of Ryanair that analyzes the airline's internal and external environments. It examines Ryanair's value chain, resources, competencies, and uses PESTEL and Porter's Five Forces frameworks to evaluate opportunities and threats in the external environment. The audit also performs a SWOT analysis that identifies Ryanair's strengths in differentiated services and market dominance, opportunities in new markets and partnerships, weaknesses in dependence on core policies and lack of experience, and threats from new entrants and rising fuel prices. It concludes with recommendations for Ryanair to expand in long haul markets, improve customer loyalty, employee training, and consider partnerships with hospitality industries.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 21

    RYAN AIR: AN ENVIRONMENTAL AUDIT

    Environmental audit

    Internal environment

    External environment

    Value creation

    Strategic competencies

    Macro

    Micro

    Value chain

    Resources

    Competencies

    PESTEL Porters five force frame

    Strengths

    Opportunities

    weakness

    Threats

    R ya n a i - a b ri f h i ry r e sto

    THE INTERNAL ENVIRONMEN T

    SWOT

    S&W

    RESOURCES

    A value chain describes the categories of activities within and around an organisation which together create a product or service This is divided into two: Primary Activities which are directly concerned with the creation/delivery of the service. Support Activities helps to improve the efficiency of the primary activities.

    A TYPICAL PROCESS.. (PRIMARY ACTIVITIES)

    RYANAIRS VALUE CHAIN

    THE EXTERNAL ENVIRONMEN T

    O &T

    PESTEL

    PESTEL

    P O R T E R S FI E FO R C V

    S W O T A N A LY S I S

    Strengths Differentiated services Market dominance Core strategies Opportunities New markets Partnership opportunities Innovative products Threats New market entrants Increase in pressure from customers and competitors Rise in fuel price.

    Weakness Dependence on core policies Lack of experience Leadership and management skills

    BEING AWARE OF ITS WEAKNESS AND THREATS AND MAKING APPROPRIATE CHANGE IN STRATEGIES

    CONCLUSIONS & RECOMMENDATIONS


    Expansion in the long haul markets Improve customer loyalty &

    satisfaction Improve training facilities & employee satisfaction Merging up with other industries e.g. hospitality management and make it a package

    T h a n k yo u fo r l ste n i g i n a n y q u e sti n s?? o

    References
    eleanor O'Higgins (2008) 8 edn. 'ryan air-the low

    fair airline'. in exploring corporate strategy. essex: pearson education limited, 690-707 Neil Hodgson, Liverpool Daily Post Ryan air, plc. Ryanair.com Johnson and scholes, exploring corporate strategy. essex: pearson education limited, 690-707

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