ANNA UNIVERSITY OF TECHNOLOGY, COIMBATORE MBA DEGREE EXAMINATIONS AUG/SEP-2010 FOURTH SEMESTER 104001 - BUSINESS RESEARCH METHODS TIME

: 3 HOURS PART A ANSWER ANY FIVE QUESTIONS

1. 2. 3. 4. 5. 6. 7. 8. Research is going beyond the obvious in search of new revelations. Comment. A blue print of the scheme of research process is research design. Comment. No measurement, no research. Substantiate. Unique origin is a minimum requirement of a good scaling method. Substantiate. Explain secondary data sources with examples. Explain the importance of ANOVA Test. What is Cluster analysis? Give its utility in research. What is Oral presentation? Give its contextual utility.

MAX.MARKS : 100 (5 x 4 = 20 MARKS)

PART B ANSWER ALL QUESTIONS

9. a) b) 10.a)

(4 x 16 = 64 MARKS)

Explain the process and significance of deductive and inductive inferences of data in research. (OR) Explain the use of Multivariate analysis in explanatory and predictive research. Construct a Questionnaire comprising of 6 questions regarding demographic aspects of respondents, 5 questions on the dimension of any business issue you want to study and 5 questions of 5-point scaling pattern on the influencing factors of the chosen business issue that you are studying through the questionnaire. (OR) Explain the significance and methodology of Case Study. Give an account of 4 probability and 4 non-probability sampling methods pointing out their nature and features. (OR) Explain the sources of Errors and Differences in Measurement in research. Present the requirements and also ethics of good business research works. (OR)

b) 11.a) b) 12.a)

b)

A multiple regression worksheet is given below: N: 1412; Multiple R: 0.7565; Squared multiple R: 0.5723; Adjusted squared multiple R: 0.5717; Standard error of estimate: 0.2794. Effect
Coefficient 2.4442 0.1691 0.0136 Std Error 0.0345 0.0040 0.0008 Std . Coef f 0.0 0.7652 -0.2993 Tolerance 0.9496 0.9496 t -value 0.8829 42.7987 - 16.7381 P(2 Tail) 0.0000 0.0000 0.0000

CONSTANT Factor 1 Factor 2