Questionnaire: Market Research

1. Name: 2. Sex/Gender: 3. Age: 4. Residence/Address 5. Family Income: (Tick one) 16-22k/month__ 22-45k/month__ 45-215/month__ >215k/month__ ______________________ ______________________ ______________________ ______________________

6. What is the first company that comes to mind when you think of dahi? ______________________ 7. Are you aware of Amuls Masti Dahi?(Yes/No) ______________________ 8. Which brand of Cup Dahi do you buy the most?

a. Nestle

b. Mother Dairy

c. Brittania

d. Amul

e. Others

9. What is the reason behind the buying decision?

a. Availability

b. Favoured Brand

c. Price

d. Quality

10.If the Cup Dahi of your preferred choice was not available would you buy Amuls Masti Dahi? (Yes/No) _____________________ 11.Where do you shop for Cup Dahi mostly?

a. Nearest kirana shop

b. Supermarket

c. Dairy

d. Grocery Store

12. How much quantity of Curd is consumed in the household per day? a. 400gms b. 400-600gms c. 600-800gms d. >800gms

13. Generally when you shop for curd, what else do you pick up along with it?

a. Milk products

b. Bread, Eggs

c. Just dahi

d. Others

14. Do you think advertisements affect your buying decision in regard to Cup Dahi? (Yes/No) ________ 15. Do you think market schemes like discounts, 1+1 offers etc can affect your buying decision? (Yes/No) _____________________ 16. Tick the factor that you associate with following brands with the most: a. Mother Dairys Dahi

i.
Other:

Availability Other

ii. Favoured Brand

iii. Price

iv. Quality

v.

b. Nestles Fresh and Natural Dahi

i.
Other:

Availability Other

ii. Favoured Brand

iii. Price

iv. Quality

v.

c. Amuls Masti Dahi

i.
Other:

Availability Other

ii. Favoured Brand

iii. Price

iv. Quality

v.

d. Brittanias Daily Fresh

i.
Other:

Availability Other

ii. Favoured Brand

iii. Price

iv. Quality

v.

17.A good quality cup dahi in your opinion should be:

a. Consistent b. Creamy
Other:

c. Less sour

d. Low on calories

e. Other