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    Sagar Chitte
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    The document outlines the primary and secondary objectives of two customer research projects. For Sagar Chitte's project, the primary objectives are to understand customer profiles, buying behaviors, satisfaction levels, and how demographics influence purchases at Trent Hypermarket. The secondary objective is to study how Trent's promotions affect customer behavior versus competitors' promotions. For Parag Bodhe's project, the primary objectives are to analyze merchandising effectiveness, how merchandising impacts purchases, the influence of brands on decisions, and consumer perceptions of the "TRENT" brand. The secondary objectives are to define the retail industry scope/risks, key success factors, and Trent Hypermarket's major competitors.

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    The document outlines the primary and secondary objectives of two customer research projects. For Sagar Chitte's project, the primary objectives are to understand customer profiles, buying behaviors, satisfaction levels, and how demographics influence purchases at Trent Hypermarket. The secondary objective is to study how Trent's promotions affect customer behavior versus competitors' promotions. For Parag Bodhe's project, the primary objectives are to analyze merchandising effectiveness, how merchandising impacts purchases, the influence of brands on decisions, and consumer perceptions of the "TRENT" brand. The secondary objectives are to define the retail industry scope/risks, key success factors, and Trent Hypermarket's major competitors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    8 views1 page

    New Obj

    Uploaded by

    Sagar Chitte
    The document outlines the primary and secondary objectives of two customer research projects. For Sagar Chitte's project, the primary objectives are to understand customer profiles, buying behaviors, satisfaction levels, and how demographics influence purchases at Trent Hypermarket. The secondary objective is to study how Trent's promotions affect customer behavior versus competitors' promotions. For Parag Bodhe's project, the primary objectives are to analyze merchandising effectiveness, how merchandising impacts purchases, the influence of brands on decisions, and consumer perceptions of the "TRENT" brand. The secondary objectives are to define the retail industry scope/risks, key success factors, and Trent Hypermarket's major competitors.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    1.

    Sagar Chitte - Customer Profile and Buying Behaviour


    Objectives:

    Primary Objectives:1. To understand the Profile & Buying Behaviour of Trent Hypermarket customers.(1,2) 2. To analyze the key factors influencing shopping at Trent Hypermarket.( 9,10,11) 3. To understand the level of expectation and satisfaction of Trent Hypermarket customers. (5,6,7,8,12) 4. To study the influence of Demographic variables on Buying Behaviour.(intro + 3,4)

    Secondary Objectives:1. To study the impact of Trents promotional activities on Customers buying behaviour as against competitors promotional activities.(9,10)

    2. Parag Bodhe - Competitors Analysis and Business Risk Analysis Primary Objectives:1. To study effectiveness of Merchandising.(1,6,10,) 2. Impact of Merchandising and shelving techniques on buyers buying decision (2,3,4,7) 3. Impact of Brand on buying decision.(5,8) 4. Perception of consumers towards TRENT as BRAND.(9,11) Secondary Objectives:1. Defining scope and nature of retail industry. 2. Defining business risks involved in retail industry. 3. Determining key success factors in retail industry. 4. Determining major competitors of Trent Hypermarket

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