MARKETING BUDGET

NAME
OF THE

SERVICE: Electronic money transfer.

ANALYSIS:

COMPETITIVE

The basic differences from the competitors are:

Less uses of papers , so that there is a creativity of new business Service . Competitive Market price. Uses of technology so cost Service is lower and higher profit. Better brain storming . Lesser repair and maintenance cost so cost of good is lower. Direct marketing to the customers. Maintain customer care quality. Maintain hygienic and class environment entire the project cycle. AREA
OF MARKET:

This business will access the following geographical area

Every Upozillas of Bangladesh. TOTAL

DEMAND:

01. local Market TOTAL

SUPPLY:

27,000,000 People

01. local Market

10,00,000 People

MARKET PRICE: Our service price will determine according to the competitive market price basis. The normal market price limit is Tk. 15 per 1000tk transaction. The following factors are the Basis to fix the price Cost of Internet Compare with the competitors Capability of the customers Quality of customers care standard MARKET SHARE OF MY SERVICE: My Service will capture the projected market 00018% in the 1st year, 00020% in the 2nd year, 00021% in the 3rd year. PROJECTED SALES: The project will maintain an integrated concept so the following Services are projected to produce for the market Service 1st year 2nd Year 3rd year

Transaction (500booth *20T*360days)

3600000

7200000

10800000

MARKETING STRATEGY: According to the above Service, place price and promotion the market strategy are Advertisement on TV Trade offer Non-business facility Billboard Utilization technology Personal Advertising Direct linkage MARKETING BUDGET:

Description (project sales 100 MT per year) Advertisement on TV Trade offer Non-business facility Billboard Utilization technology Personal Advertising Direct linkage

Amount

Total

200,00,0 00