ABSTRACT Retail Business Analysis

Client Client is a Leading Retail company in California. Objective

Build a Sales Data Mart that consolidates data from the companys CRM application, ERP application and Point-of-Sales Transaction Build a Sales universe on top of the Data Mart that enables cross-functional analysis over opportunities, orders and shipments. Provide a mechanism to refresh the data mart on-demand Build Data warehouse: Integration of the disparate data sources in retail assets and retail liabilities Consolidation of all the business rules in both retail assets and liabilities Build data marts for retail assets and liabilities Build reports: Generate 100 interactive reports with drill down capability, both in retail assets and liabilities Provide role-based access to reports Sizing and capacity planning User training Documentation

Benefits

360 view of a sales cycle: Ability to analyze a sales cycle from a lead to a shipment through an integrated framework. Integrated Customer Data: Customer Data from three different sources integrated through MDM (Master Data Management) techniques prompting a complete view of the customer. Data Quality Enhancement: Implemented Business Rules and quality checks in the ETL layer to take care of discrepancies in the CRM data. Optimum Cost Model: With all the development done offshore, there was substantial Value innovation done in terms of adding high value at low cost.

Solution Developed a dimensional data mart with multiple facts and conformed dimensions. Provided a CDI (Customer Data Integration) solution by integrating customer data from the CRM, ERP and Point of Sales Applications. Built a business friendly, end-user driven Sales Universe for ad-hoc analysis and standard reporting.

Challenges

High volatility in CRM data. Multiple instances of the same customer. Standard issues like network speed etc owing the offshore delivery model. Frequent updates to the source systems led to frequent changes and in requirements and inability to freeze the environment