HARAMBE-CAMEROON

EXECUTIVE SUMMARY 2011

As you fill out these questions, be SPECIFIC and DETAILED. Observe the points awarded to each section, and spend more time providing better answers to those sections. You must address all questions asked. Do not exceed 4 pages. Feel free to be creative in your response e.g. add images. This information must be returned to us latest by Friday, June 17th, 2011. Name of Team: YOUTH 4 CHANGE___ Tel/Email of Captain 97346874/ dorisandrea1@yahoo.fr

University Represented: _ESSEC/UNIVERSITY OF DOUALA______________________________ City/Town: DOUALA Name of Project: ___OPERATION 500 JOBS FOR THE YOUTHS WITH ORGANIC FARMING OF THE
CORN GRITS IMPORTED BY THE BREWERY COMPANIES OF CAMEROON

Summary of Project Idea: (No more than 150 words)

THE PROBLEM 3 pts Which Problem have you identified? Why is it a problem? The problem that we have identified is that most of the students at the university in Cameroon face financial difficulties in their attempts in providing for their academic needs. Meanwhile, opportunities such as the development of agriculture precisely through the production of brewery corn could permit them solve their financial difficulties and eventually, obtain jobs. In fact, many if not all societies in the brewery industry of Cameroon import more than 60% of their raw materials including brewery corn. This is a problem given that the financial difficulties unemployment causes unwilling university drop outs. It is worth nothing that in this sector of production there is only one supplier in Cameroon although this culture is compatible with our land contrary to malt, wheat which do not grow in Cameroon. This problem is specific since after 63 years of existence the Brasseries du Cameroun still import more than60% of brewery corn because MAISCAM is the only local supplier. Given that this sector has a large market share we engage ourselves in producing brewery corn so that students could work with us during their free periods in order to provide for their needs and pay their school fees THE SOLUTION - 5 pts What solution are you proposing for this problem? We are going to do this culture on a 5hectare piece of land not yet exploited and irrigated by natural sources of water (at the foot of mountains of the western region of Cameroon precisely Mbouda in the Bamboutos) given that in our discourses the Brasseries du Cameroun engaged in providing us with adequate seeds and assist us by putting their technical team at our disposal. Hence, graduates from the university and prestigious schools can work with us according to their time table and have a source of revenue without necessarily interrupting their courses at the university.

Harambe-Cameroon - Transforming our problems into opportunities!

Email: cameroon.2008@healliance.org | Website: www.healliance.org | Blog: HarambeCameroun.blogspot.com Tel: +237 7013 5705 | P.O. Box: 5787, Yaound Cameroon | Office: Hajal Center, Yaound

HARAMBE CAMEROON

EXECUTIVE SUMMARY 2011

Is the team involved in the implementation of the solution? Yes, our team is able to implement this solution because we are all students from a prestigious school of commerce (ESSEC) and we know the process of conception, management ant the realization of projects. Also, the Brasseries du Cameroun through their technical and exploitation team will assist us in the realization of this project so that this culture should be a quality one What innovation does your solution have? Students with on going courses at the university find it difficult to obtain jobs. Most of the available jobs are full time jobs but this does not suit students willing to push through with their studies. Instead, it may be the cause of premature school drop outs. Conscious of the difficulties that we encounter every day, we engage ourselves in employing students during their free time. More to that, with the aim of respecting the environmental and sanitary norms we find it proper to use natural fertilizers obtained from the degradation of household waste material instead of pesticides that causes damage to nature. Why would your solution be feasible? Contrary to malt, wheat the cultivation of brewery corn is necessary for the production of alcoholic drinks and it is compatible with our land; This is proven by the fact that MAISCAM is the only local supplier to have succeeded in this sector. The site for this production is near the university and this area has favorable climatic conditions for this cultivation. THE MARKET ANALYSIS - 10pts 1. Consider the Strengths, Weaknesses, Opportunities, Threats (SWOT). Clearly describe each aspect of the SWOT. Strength: The partnership with SABC for the supply of quality seeds, Harambe Cameroon for training and an eventual financing of the project. The groups capital that stands to about 250 000 FRS CFA ($500) Weakness: Our professional training is still going on Opportunity: Les developed local markets, abundant work force and local production Threats: Climate change (global warming) and the respect for SRE norms. 2. Who/what is your Competition? How do you compare with your competition? There is no challenge between MAISCAM and us because SABC and other brewery industries need local producers to reduce the cost of imports. 3. Who could be your potential partners? Institutional? Governmental? Corporate? Communities? More... We already have as partners LES BRASSERIES DU CAMEROUN who will provide us seeds and put their technical teams at our disposal. Our potential partners are union des Brasseries du Cameroun, SGBC, La FASA, SIAG, IRAD, PNUD, and Harambe Cameroon. 4. What do you need to make your business special? Clearly explain each domain: (PESTLE) (Political, Economical, Social, Technological, Legal, Ecological) Political; Reduction of the level of unemployment, fight against youth delinquency in streets, job creation and the well being of students.

Harambe-Cameroon - Transforming our problems into opportunities!

Email: cameroon.2008@healliance.org | Website: www.healliance.org | Facebook: Harambe-Cameroon Tel: +237 7013 5705/7567 4564 | P.O. Box: 5787, Yaound | Office: Hajal Center 601, Yaound Page 2

HARAMBE CAMEROON

EXECUTIVE SUMMARY 2011

Economical; this project will actively participates in economic growth and the development of agriculture. Local production reduces the level of capital flight and contributes in the increase of the GDP. Social: Impact creation on the inhabitants and the community of Mbouda Technological: A mechanized agricultural type; We will use modern equipment and methods of production and ecommerce in order to extend our boarders to the CEMAC sub region, Africa and then to the entire world. Legal: The respect of all legal procedures in the creation of enterprises, contracts with both determined and undetermined duration will be administered to the qualification, competence and availability of the students we are going to deal with and this will be done under the strict respect of the code of labour. Ecological: Respect of the ecological norms and the environmental protection .This is an organic farming type of culture and we are going to use fertilizer derived from the degradation of household garbage. 5. Who is your potential Market? SABC, UCB, SIAC and progressively, thanks to a selective distribution and ecommerce we will sell brewery corn to brewery industries in the CEMAC zone. 6. Where will you implement your project? We will implement this project on a 5hectare fertile piece of land and irrigated by the water sources at the foot of the mountains of the western region of Cameroon, precisely Mbouda. 7. How will you promote and sell to customers successfully? Clearly identify each 4P. (Product, Price, Positioning, Promotion) Product: corn grits Price: 30 000frs ($60) /bag of 100kg Positioning: We are planning to have 4 warehouses for both stock and distribution in Douala Bafoussam, Garoua and Yaound. Promotion: Direct communication oriented towards the potential customers 8. Describe each phase of your project/ and the timeline. Investment, exploitation, financing, harvesting and commercialization. 9. How will you generate sustainable funds, after the start up costs? 80% of these funds will be generated from loans from banks ( 40% of the agricultural loan will be provided by the Community Credit of Africa, 2O% from SGBC, 20% from Afriland First Bank all these added to our personal funds which will be about 25 0000 frs CFA. THE IMPACT 5 pts What is the Life-span of your project? The life-span is 3 years What impact would it have in the community? Community development, employment, pipe borne water, roads, class rooms, hospitals Can your project help rural development? Yes especially in road development Can your project be scalable? Yes it is scalable and we encourage our citizens to invest in this rewarding project because the potential customers are big firms

Harambe-Cameroon - Transforming our problems into opportunities!

Email: cameroon.2008@healliance.org | Website: www.healliance.org | Facebook: Harambe-Cameroon Tel: +237 7013 5705/7567 4564 | P.O. Box: 5787, Yaound | Office: Hajal Center 601, Yaound Page 3

HARAMBE CAMEROON

EXECUTIVE SUMMARY 2011

THE MANAGEMENT TEAM - 2 pts Does the management team have the relevant knowledge, skill, and experience? Yes, we will have as partners, agricultural engineers who graduated from la FASA and IRAD Why would you be the best team to implement this project-idea? Because we conceived this project whole hearted THE FINANCES 5 pts If given 3million FCFA ($6,000) how will you utilize it in a year? (Explain using a table with phases of the project + timeline, items, description, and prices, how you will manage the amount in one year) Phases / Month I-phase of investment Acquisition of land Construction of buildings+ R&D Infrastructure and agricultural material Transport II-Phase of exploitation Man power and seeds Preparation of land and cultivation Follow up o maize plans and harvest Total expenses (3 000 000 FCFA) III- Sales (100 tons) Price 30 000 /100Kg Financial flux October 2011 November 2011 Febuary 2012 March 2012 June 2012 August 2012 October 2012

Phase of investment 500 000 ($1 000) 700 000 150 000 ($1 400) ($300) 500 000 ($1 000) 50 000 ($100) Phase of exploitation 600 000 200 000 100 000 500 000 750 000 650 000 800 000 100 000 200 000 200 000 revenu 3 000 000 (500 000) ($1 000) (750 000) ($1 500) (650 000) ($1 300) (800 000) ($1 600) (100 000) ($ 200) 2 980 000 ($5 960) 3 000 000 3 000 000 ($6 000)

Harambe-Cameroon - Transforming our problems into opportunities!

Email: cameroon.2008@healliance.org | Website: www.healliance.org | Facebook: Harambe-Cameroon Tel: +237 7013 5705/7567 4564 | P.O. Box: 5787, Yaound | Office: Hajal Center 601, Yaound Page 4