Stevia

La Via Viva

Outline
1. 2. 3. 4. 5. 6. 7.
Company Product Target Group Marketing Competitors Stevia Equation / USP Finances

1. Company
  
Young, energetic two-man business Founded by Maik Junghan and Theo Gerstenmaier in 2010 Seated in Berlin, Germany

2. Product
   
Non-alcoholic lemonade Organic Sugar-free Flavour: Vanilla-mint

2. Product
 
Ingredients: water, stevia, vanilla extract, natural mint aroma, carbon acid, malt, calcium carbonate, magnesium carbonate Stevia plant as natural sweetener 300 times as sweet as sugar

3. Target Group
     
Especially for:

Young & young at hearts Sportive People Health-conscious People Weight-conscious People Bon-vivants

4. Marketing
   
Start with promotional arrangements Blogs, social networks and youtube videos Lifestyle magazines Commercials in cinemas

First attract the peoples , then catch their , leading to a to try out this innovation of buying Stevia and finally the

5. Competitors

6. Stevia Equation /USP


Combination of:

  

Taste Health Sportiness

6. Stevia Equation /USP

Calorie content of Coke Zero

Taste of Bionade

Health benefits of Bios

Stevia

7. Finances

7. Finances
30000 20000 10000

0 1. q. 2011 2. q. 2011 3. q. 2011 4. q. 2011 1. q. 2012 2. q. 2012 3. q. 2012 4. q. 2012 -10000 money in -20000

-30000

-40000

-50000

-60000

time in quarters

Keep in Mind:
Being healthier than Coke Zero, without any calories - unlike Bionade - and as refreshing as water,

Stevia
is simply

la Via Viva!