Ben Bradlee believes newspapers facing declining circulation should focus on publishing good stories to draw readers in. When asked by Jim Lehrer what newspapers are not doing, Bradlee responds that well written stories that surprise readers or pique their curiosity are needed. He stresses the importance of stories that make readers think "I didn't know that" or are "beautifully written".
Ben Bradlee believes newspapers facing declining circulation should focus on publishing good stories to draw readers in. When asked by Jim Lehrer what newspapers are not doing, Bradlee responds that well written stories that surprise readers or pique their curiosity are needed. He stresses the importance of stories that make readers think "I didn't know that" or are "beautifully written".
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Ben Bradlee believes newspapers facing declining circulation should focus on publishing good stories to draw readers in. When asked by Jim Lehrer what newspapers are not doing, Bradlee responds that well written stories that surprise readers or pique their curiosity are needed. He stresses the importance of stories that make readers think "I didn't know that" or are "beautifully written".
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOC, PDF, TXT or read online from Scribd
faced with this decline in circulation, should reexamine what they're doing?
BEN BRADLEE: They're examining, reexamining it.
Boy, that's topic A. Every, every paper you go to, they've just had a meeting and they're discussing what to do about falling circulation. And there's one word is the answer.
JIM LEHRER: What is it?
BEN BRADLEE: Stories.
JIM LEHRER: Stories?
BEN BRADLEE: Good stories.
JIM LEHRER: So, when you say stories, what stories
are they not doing, kinds of stories that they're not doing?
BEN BRADLEE: Well, I mean, they're just well written
stories, some story that makes you, you know, say I'll be damned, that's a good story. JIM LEHRER: Yeah. I didn't know that kind of thing.
BEN BRADLEE: Yeah, I didn't know that or that's
beautifully written or I feel really better for having read that. That really piqued my curiosity.