http://www.scribd.

com/doc/39672589/Ginger-Ppt check this link al thing is dere

7ps- Product, price, place, promotion, people, process, physical

evidence
Roots Corporation Limited (RCL) is a subsidiary of The Indian Hotels Company Limited (IHCL). Incorporated on December 24, 2003, RCL operates the first-of-its-kind category of Smart Basics hotel chain across the country. IHCL operates Taj Hotels, Resorts and Palaces, one of South Asia's largest and finest group of hotels. The company was incorporated on 1902 by the founder of the Tata Group, Mr. Jamsetji Nusserwanji Tata and opened India's first luxury hotel, The Taj Mahal Palace Hotel, Mumbai in 1903. Launched in June 2004, the Smart Basics concept created a revolution in the world of Indian hospitality. A GenNext category of hotels, they signify simplicity, convenience, informality, style, warmth, modernity and affordability. The concept was developed in association with renowned corporate strategy thinker, Dr C. K. Prahalad, and the hotels have been indigenously designed and developed by IHCL. The first of the Smart Basics hotel was launched in Bangalore and was called IndiOne. Having completed the test marketing of the concept and subsequent fine-tuning of the hotel facilities and services, the Smart Basics concept is now ready to roll out across India. These hotels have been launched with a new name Ginger Hotels in sync with the fresh, simple-yet-stylish and warm world of Smart Basics. The Ginger Hotels are built around a unique concept that provides facilities to meet the key needs of today's traveller, at surprisingly affordable rates. They have created a new category in the domestic hospitality landscape, while giving a major fillip to Indian tourism and other ancillary industries. The primary objective behind the launch of these hotels is to provide a superior product offering and consistent experience to travellers, beyond the present offerings in the industry.

Vision Ginger is a fresh and warm experience, of an unsurpassed value. Mission We provide smart, clean and safe hospitality offerings by adopting Gen next-practices that constantly enhance value for our patrons. We are driven by respect for people and nature and passion for our stakeholders.

Values Customer-driven excellence: We anticipate expectations and delight our patrons with convenient and modern facilities at an unsurpassed value Entrepreneurship: We strive to take ownership of the tasks we perform and to create an environment that encourages and supports initiative and appropriate risk-taking Innovation: We believe that making meaningful changes to improve products, services and processes to create value for all stakeholders is an integral part of the daily work of the organization Valuing employees, partners and communities: We believe in nurturing and developing internal and external partnerships, balancing the growth of the core business while preserving natural resources and contributing to society Speed and agility: We deliver on promises with a sense of urgency and short response time Fun, joy and zing: We believe that a happy employee leads to a delighted guest Food and Beverages options | Smart Basics Facilities and Services | Smart Basics , Smart Prices | Smart Planet | Smart Sleep | Smart space Rooms | Safe Zone Smart Basics is much more than a catchy phrase. It is a philosophy of providing intelligent, thought-out facilities and services at a value pricing. Smart Basics reflects the new spirit in which people live and work today. The emerging lifestyle which is visible in the degree to which individuals have taken control of their various activities viz. the use of email instead of letters as also the use of mobile phones, conference calls and video conferences to get things done quickly and efficiently. Essentially, Smart Basics signifies simplicity, convenience, informality, style, warmth, modernity and affordability. Simplicity and convenience in ease of doing business (awareness, booking channels, payment gateways); informality, style, warmth and modernity in its approach to product design, service philosophy and affordability in pricing. Food and Beverage options Our hotels have a myriad of options when it comes to dining. We believe in giving you the best value in dining, as with everything else. The Square Meal : Open for breakfast, lunch, dinner and snacks 20" Large screen TV WorldSpace radio Dial-a-meal -

Order from a selection of menus from local restaurants and enjoy the meal at our resturant,collect the food at the Give 'n' Take counter

Smart Basics Facilities and Services

Ginger hotels have intelligently designed facilities and services, conceived with convenience and comfort in mind. Some of our features include: The Square Meal: The Multi-Cuisine restaurant for a wholesome breakfast, lunch or dinner Net Zone: For high speed internet connectivity Conference Room (seats 80-100 people) or Meeting room (seats 8-10 people) Laundry facility: Express delivery (same day delivery): Give your clothes by 9.30 am and get them back on the same day. Gymnasium: Equipped with treadmill, exercycle and weights, air power bike, dumbbells, dual action poles with stepper, wrist curler, doorway chinning bar and punching bag, yoga mat On-site ATM: From a selected set of approved/empanneled banks Secure parking: 24*7 security on-site: monitoring by CC TV Doctor on call

Smart Basics, Smart prices We have a totally transparent pricing policy, with no hidden costs and additional levies. We believe in giving you true value for your money.

Smart Planet An eco initiative At Ginger Hotels, our values give special emphasis on environmental and ecological issues. We constantly work towards building a better and sustainable way of living by providing facilities to our customers without compromising on the environment. The steps taken by us speak volumes of the measures that have been taken to create a safer environment for the future. Click here for more>>

Smart Sleep* A good night's sleep is very important as it renews the mind and rejuvenates the body. At Ginger, we understand the importance of a good nights rest and strive to make our guests incredibly comfortable. We offer state-of-the-art posturepedic mattresses, which provide adequate support, thus ensuring a good slumber. Our special mattresses help in: Providing advanced pressure point relief Absorbing and redistributing pressure from your body weight Delivering the correct orthopaedic support Sensing body motion and responding with increased support Reducing tossing and turning These mattresses are complimented with duvets that offer softness and comfort to enhance the sleeping experience. Our exciting new range of beautiful bed linen, our comfortable pillows, and sumptuous duvets add to your convenience and comfort. So, dont forget to sleep smart the next time you are in Ginger Pune. *Smart Sleep is currently available in Ginger Pune.

Smart Space Rooms At Ginger, we believe in the luxury of simplicity. Our Smart Space rooms are designed with comfort and practicality in mind. You can choose from: Single Rooms: Ideal for the lone traveller, yet does not compromise on any of the conveniences of the other rooms Twin Rooms: Separate beds for those who travel together Double Rooms: A queen-size bed for your comfort Family Rooms: Perfect for a family of four (at Delhi and Durg only) Special Room to look after the special needs of the physically challenged

Our rooms are packed with features, to make your stay a memorable experience. You can find the following amenities: Electronic locks on doors 17-inch wall-mounted flat-screen TV 24-hour cable TV with all major channels Internet connectivity: Wi-fi Mini-fridge Tea / coffee maker with complementary sachets of Tea/Coffee STD and local direct dial, voice mail and self programmed alarm on phone Full-length mirror Ergonomic work area Wardrobe and luggage rack Self controlled AC Bottled water, Posturepedic mattress, Duvets Every room has an attached bathroom with the following facilities: 24-hour running hot and cold water Branded toiletries: Body & hair wash, and hand wash Shower area Bath and hand towels

Safe Zone At Ginger, we realise the importance of safety. Our hotels designed for total security and has security features like: 24-hour security Close-circuit TV maintains records of all areas and visitors Swipe card locks that offer the latest in security Digital safes located at the Give 'n' Take counter at the lobby