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    Hari Mishra
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    The document discusses business-level strategies, which refers to an integrated set of commitments and actions a firm uses to gain a competitive advantage in specific product markets by leveraging its core competencies. It explains that business-level strategies involve determining the target customers, their needs, and how the firm will satisfy those needs. The document also outlines five generic business-level strategies including cost leadership, differentiation, and integrated or focused approaches, and notes some tactics for implementing business-level strategies include strengthening customer relationships by offering superior value.

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    The document discusses business-level strategies, which refers to an integrated set of commitments and actions a firm uses to gain a competitive advantage in specific product markets by leveraging its core competencies. It explains that business-level strategies involve determining the target customers, their needs, and how the firm will satisfy those needs. The document also outlines five generic business-level strategies including cost leadership, differentiation, and integrated or focused approaches, and notes some tactics for implementing business-level strategies include strengthening customer relationships by offering superior value.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views9 pages

    Revised SM

    Uploaded by

    Hari Mishra
    The document discusses business-level strategies, which refers to an integrated set of commitments and actions a firm uses to gain a competitive advantage in specific product markets by leveraging its core competencies. It explains that business-level strategies involve determining the target customers, their needs, and how the firm will satisfy those needs. The document also outlines five generic business-level strategies including cost leadership, differentiation, and integrated or focused approaches, and notes some tactics for implementing business-level strategies include strengthening customer relationships by offering superior value.

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    Attribution Non-Commercial (BY-NC)
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    of 9

    BUSINESS-LEVEL STRATEGIES

    Presented By:
    Aakrati Dugged Dhiraj Jha Harinarayan Mishra

    Business-Level Strategy
    Business-level strategies refers to: An integrated and coordinated set of commitments and actions the firm uses to gain a competitive advantage by exploiting core competencies in specific product markets.

    The Central Role of Customers


    In selecting a business-level strategy, the firm determines
    1. who it will serve 2. what needs those target customers have that it will satisfy 3. how those needs will be satisfied

    Managing Relationships With Customers


    Customer relationships are strengthened by offering them superior value
    help customers to develop a new competitive advantage enhance the value of existing competitive advantages

    Five Generic Strategies


    Competitive Advantage
    Cost Uniqueness Differentiation Cost Leadership

    Competitive Scope

    Broad target

    Integrated Cost Leadership/ Differentiation

    Narrow target

    Focused Cost Leadership

    Focused Differentiation

    Tactics for Business-Level Strategies

    Tactics for BusinessLevel Strategies

    !! THANK YOU !!
    ??? ANY QUERIES ???

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