Coffee Consumption in India-2005 India-

Per capita consumption of coffee: 75 coffee: grams Penetration of coffee

Proportion of people consuming the beverage in the last 12 months. months.
   

Up in 2005 to 62% from 59% of 2003. 62% 59% 2003. Instant coffee Penetration - 52% 52% But R&G (Filter coffee) - (15%). 15% Penetration of tea- 94%. tea- 94%

Share of Throat
2 1

Butt r milk Lassi Flavour d Milk Natural berevages

CSD Plai milk 52 Filter Coffee I stant Coffee Tea

2005

Tea 52% Plain milk 14%. Coffee 13% (filter + instant) during 2005 against 10% earlier year

Packaged fruit flavoured dri k l

Ratio of the volume of that beverage consumed to the volume of all beverages consumed yesterday (excluding water).

2 1 1 14

Heaviness of consumption
Classification of Consumers  38% Non38% Non-drinkers - who did not consume coffee in the past 12 months. months.  40% 40% Occasional drinkers - who consumed coffee in the past 12 months but not yesterday. yesterday.  22% 22% Coffee drinkers who consumed coffee yesterday. yesterday. Light (1-2 cups a day) Medium (3 cups a day) Heavy (4 or more cups a day). day).
Non drin er

19%

2% 1% 38%

40%

.The potential for growth lies with occasional drinkers and more so in North and Eastern zones where the occasional drinkers are maximum in number i.e 64% and 52% 64% 52% respectively. respectively. Between 2003 and 2005, there is a marginal 2005, reduction of non-drinkers but the proportion nonof occasional drinkers remains the same. same.

Occasional drin er

ight drin er

Mediumdrin er

Heavy drin er

Places of consumption

Most of the daily consumption is at home. home. During 2005 about 24% also consumed it 24% away from home. This is a marginal home. increase of 2% over the previous estimate of 22% 22%. Consumption of coffee away from home is mainly at restaurants (45%) and hot 45% teashops (40%). Cafes and vending 40% machines are more visible now in the outoutof-home segment. ofsegment.

Estimation of volumes
During the year 2005, the total volume of coffee consumption 80,200 MT 2005, 80, with an urban and rural divide of 58,500 MT (73%) and 21,700 MT ( 58, 73% 21, 27% 27%). This represents an overall increase of 9900 MT or 7% annual growth over the 2003 consumption of 70,300MT (with an urban and rural share of 70,300MT 49, 49,600 MT and 20,700 MT respectively). 20, respectively). About 64,405 MT is consumed in South India, which is 80% share of all 64, 80% India consumption of 80,200 MT. 80, MT. In the South, Tamil Nadu is the largest coffee consuming state with an estimated volume of about 22,000 MT (34%) closely followed by 22, 34% Karnataka with 19,000 MT (30%). Andhra Pradesh & Kerala account 19, 30% for about 13,000 MT (20%) and 10,000 MT (16%) respectively. 13, 20% 10, 16% respectively. In South zone, instant and filter coffee almost have an equal share. In share. other zones, instant coffee is more predominant. predominant.

Consumption Volume Trends

2005 Instant % R&G % Instant Vol. R&G Vol Total Overall Urban Rural 52 59 45 48 41 55 41704 34515 9765 38496 23985 11935 80200 58500 21700

2003 Instant % R&G % Instant Vol. R&G Vol Total Overall Urban Rural 51 53 47 49 47 53 35853 26288 9565 34447 23312 11135 70300 49600 20700

Statewise volume (Urban+Rural)

2003 T.N Karnata a AP Kerala South 2005 2003 Share 0.35 0.27 0.20 0.18 0.92 2005 share 0.34 0.30 0.20 0.16 0.80
TN 35%

TN 34%

A P 2 0%

22692 22000 17505 19000 12967 13000 11670 10000 64834 64000

K erala 16 %

K arnataka 30 %

AP 20%

Non-South

5466 16200

0.08

0.20

Total

70300 80200

K erala 18%

K arnataka 27%