Professional Documents
Culture Documents
SUBMITTED TO: SUBMITTED BY: Ms. AKANSHA ATUL SHARMA M.B.A (Dept) M.B.A. Final Year
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My project work is basically a marketing based project and it is completely based on services & schemes provided by the PNB to their customers. How to promote the product effectively and to interact with walk- in customers & in market.
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8/Aug./2011
INTRODUCTION OF PNB
With over 60 million satisfied customers and more than 5100 offices including 5 overseas branches, PNB has continued to retain its leadership position amongst the nationalized banks. The bank enjoys strong fundamentals, large franchise value and good brand image. Besides being ranked as one of India's top service brands, PNB has remained fully committed to its guiding principles of sound and prudent banking. Apart from offering banking products, the bank has also entered the credit card, debit card; bullion business; life and non-life insurance;