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A Study on The effectiveness of sales promotion With reference to LG ELECTRONIC PVT LTD A Project Report Submitted in Partial Fulfillment

of the Requirement for the Award of the degree of Bachelor of Business Management Submitted By E.V.ManiKiran Regd. No: 2009-1009062 Under the guidance of Smt. Shahazadi Shaik

GVP College for Degree and PG Courses (Autonomous) Affiliated to Andhra University (Accredited by NAAC with B++) Gayatri Valley, Rushikonda Campus, Visakhapatnam-530045. 2009-2012

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