Complaint to ASCI regarding an Advertisement

Advertisement for Product/Service (name):____________________ of Company (name)________________________

Appeared in Publication(name):________________ date (on):____________ in (City):______ in Language:________
Appeared on TV/Radio: __________________ channel (name)________________________ date (on)_____________
during (time/programme):____________________________________ in (language)___________________________
Other promotion:____________________ Printed material:______________________ Poster:__________________
Leaflet:________________________________________ Mailing (from):____________________________________
Promotion message on product pack:__________________________________________________________________
Advertisement/promotion on internet/website/other electronic media:_______________________________________
Name of Server __________________________________________________________________________________
Address (url/website)______________________________________ date observed_____________________________
Outdoor hoarding:_______________________________ location:__________________________ city:___________
Describe TV/Radio commercial visual/voice:___________________________________________________________
Mention specific claims/description of visuals made in print Ad/promotional material : ________________________
________________________________________________________________________________________________
Please enclose clipping/clear copy of print advertisement/electronic media advertisement / any other promotion
complained against.
Please send (by post) your complete complaint (signed by you preferably) with full particulars as above, enclosing any
other papers in support of your complaint, with a copy of advertisement mentioning,

Chapter

ASCI Code Provisions

To ensure the truthfulness and honesty of representation and

claims made by advertisements and to safeguard against
misleading advertisements.
To ensure that advertisements are not offensive to generally
accepted standards of public decency.
To safeguard against the indiscriminate use of advertising for the
promotion of products which are regarded as hazardous to society
or to individuals to a degree or of a type which is unacceptable to
society at large.
To ensure that advertisements observe fairness in competition so
that the consumers need to be informed on choices in the marketplace and the canons of generally accepted competitive behaviour
in business are both served.

II
III

IV

Mention What you wish to

Complain about as per attached
sections of the ASCI Code

Your reasons / objections:__________________________________________________________________________

______________________________________________________________________________
Your full name: __________________________________Signature ________________________Date_____________
Postal address:___________________________________________________________________________________
Pin code_______________ Phone______________________ e-mail________________________________________
Write to -The Secretary General, The Advertising Standards Council of India ,219, Bombay Market, 78 Tardeo
Road, Mumbai 400 034. Tel: (022) 23513982, Fax: 23516863, e-mail: asci@vsnl.com Website: www. ascionline.org
In case you send your complaint by e-mail please follow-up with a hard copy of your complete complaint with
enclosures, by post to our above address.