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  • BMPS Part A BM Assgn June'11

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    Elwin Paul
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    This document outlines an assignment for a Brand Management and Promotion Strategies course. Students are to work in groups of two and choose a product that needs rebranding. They must develop a complete rebranding package that includes changing brand elements and associations. Using the Customer-Based Brand Equity model, students must suggest how the rebrand brand will build equity over time and identify tangible and intangible indicators of successfully developing brand equity. Groups will present their assignments and proposals to the class. The assignment will be graded based on industry introduction, rebranding strategies, use of the CBBE model, and in-class presentation.

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    BMPS Part a BM Assgn June'11

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    This document outlines an assignment for a Brand Management and Promotion Strategies course. Students are to work in groups of two and choose a product that needs rebranding. They must develop a complete rebranding package that includes changing brand elements and associations. Using the Customer-Based Brand Equity model, students must suggest how the rebrand brand will build equity over time and identify tangible and intangible indicators of successfully developing brand equity. Groups will present their assignments and proposals to the class. The assignment will be graded based on industry introduction, rebranding strategies, use of the CBBE model, and in-class presentation.

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    Attribution Non-Commercial (BY-NC)
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    6 views1 page

    BMPS Part A BM Assgn June'11

    Uploaded by

    Elwin Paul
    This document outlines an assignment for a Brand Management and Promotion Strategies course. Students are to work in groups of two and choose a product that needs rebranding. They must develop a complete rebranding package that includes changing brand elements and associations. Using the Customer-Based Brand Equity model, students must suggest how the rebrand brand will build equity over time and identify tangible and intangible indicators of successfully developing brand equity. Groups will present their assignments and proposals to the class. The assignment will be graded based on industry introduction, rebranding strategies, use of the CBBE model, and in-class presentation.

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    Brand Management and Promotion Strategies (BMPS) GPBL Trimester-III (Full Time) (First-sit/ Re-sit) Trimester- June 2011

    WRITTEN ASSIGNMENT
    Maximum Word Count 2000 words

    Max. Marks: 25

    Assignment to be done in groups of 2 students (Groups to be decided by the tutor) This assignment gives you an opportunity to demonstrate your ability to create a brand around a product successfully. Please carry out the following activities: 1. Choose a product from any company where you feel that the product is good but it lacks branding. 2. Adopt that product and plan a re-branding strategy around that product. 3. You could possibly change the brand elements, change/create secondary brand associations and tinker with the marketing program to transform your brand into a successful one. Suggest a complete re-branding package. 4. Using CBBE model, suggest how your brand will climb up the ladder to gaining brand equity and also propose a time frame for the same. Identify pointers (both tangible and intangible) that will tell you when you have successfully developed the desired brand equity. Presentation: The teams will make a presentation of their assignment to the class and answer the questions raised after the presentation. The presentation will be done after the assignment submission. Marking Parameters: Industry Introduction Re-branding Strategies Use of CBBE model to build equity Presentation of the Study in the Class 5 Marks 10 Marks 5 Marks 5 Marks

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