ASSIGNMENT OF

BUSINESS RESEARCH METHODS

Submitted To:

Prof.Rana Mumtaz
Submitted By:

M.Salman Nisar
Roll No: 2093148
BBA (HONS), Semester: VI

Topic:

Research Proposal On Consumers Satisfaction

Superior University of Science & Technology

Research Proposal
For Consumer Satisfaction level during shopping at Departmental Store.

Introduction
The purpose of the research report is to ascertain the factors effecting Satisfaction level of the consumer while shopping at Departmental Store. That the company realizes that their Customers are not as satisfied as they were before so being a researcher we conduct some research on it. We design a questionnaire related to their problem to the target customers and distribute this questionnaire to the customers to get their feedback to solve the problem. Determination of information research problem

Phase I

Phase II

Development of research design

Phase III

Execution of the research design

Phase Statement: ProblemIV

Communication of the results

3

The managements concern about Consumer Satisfaction level while shopping at Departmental Store.

Purpose of Study:
The purpose of our study is to know how to improve the Consumer Satisfaction level and its commitment while shopping at the Departmental Store. So that the management makes good efforts to ensure availability of good services to the customer.

Scope of study:
If you want to retain your Customers, learn what their expectations are and do what you can to increase their satisfaction level, their commitment and making work a positive experience. Managers are worried about the increasing hesitation and changing attitude of customers so, in order to know the Consumer Satisfaction level and want to identify the factors which cause the changing consumers satisfaction level.

Nature and form of result:

Result will be furnished in the following forms: Graphs Charts Description Tables etc