Presented by : Rohit Kumar (N.

S)

introduction
In the present fast track business environment marked by cutthroat competition ,many organizations rely on business research to gain a competitive advantage . Business research is the pursuit of truth with the help of study observation comparison and experiment.

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Research Methodology

Research comprises
y Defining and redefining problem y A movement from the known to the unknown y Systematized effort to gain new knowledge y Search for knowledge

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Research Methodology

Business research problems

y The lack of a scientific training in the

methodology of research.

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Research Methodology

My idea
y There is a need for generating the confidence that the

information obtained from a business unit will not be misused.

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Research Methodology

TYPES OF RESEARCH
y y y y y

Analytical research Applied research Fundamental research Quantitative research Conceptual research

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Research Methodology

Benefits of research
y It collects information on the economic and social

structure of the nation. y It helps to people in business and industry that are responsible for taking business decisions. y Market analysis has become an integral tool of business policy these days

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Research Methodology

DISCUSS

conclusions
y Research will require the collection of new data

through surveys and the use of existing data such as is often the case in the application of economics. y Efforts should be made to provide short duration intensive cources for meeting this requirement.

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Research Methodology

DISCUSS

THANKYOU

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Research Methodology

References
[1] Oliver P, (2008) Research Ethics, OU Press [2] http://en.wikipedia.org/wiki/End_justifies_the_means 23/11/08 [3] Knight P.T. (2002) Small Scale Research, London: Sage

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Research Methodology

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