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Asianpaintppt 110228090316 Phpapp02
Asianpaintppt 110228090316 Phpapp02
CONTENTS
Company Profile Company History Key Person Vision Statement HR Strategies Marketing Strategies SWOT Analysis Financial statement Corporate social Responsibility Future Plans. Awards
COMPANY PROFILE
Company Name: Type: Industry: Founded: Head Quarter: Key people: Workforce: Website: Asian Paints. Public Ltd. Paint. 1942 Mumbai, India. Mr. P.M.Murti CEO & MD. 4700 www.asianpaints.com
Company History
1st February, 1942
Champaklal H. Choksi, Chimanlal N. Choksi, Suryakant C. Dani and Arvind R. Vakil get together to manufacture paint in a garage on Foras Road, Bombay. They name their company 'The Asian Oil & Paint Company.
1945
Asian Paints touches a turnover of Rs. 3,50,000, with an innovative marketing strategy "to reach consumers in the outmost corners of the country with small packs."
1954
Paints mascot, Gattu, the mischievous kid, was born. Asian
1957 - 66
The family-owned company makes the shift to a professionally managed organization.
Asian Paints embark on an ambitious mass marketing campaign, pertaining with thousands of dealers in small towns all over India.
Contd
1967
Asian Paints emerges as India's leading paint company ahead of any international competition.
1973
AP becomes public ltd company
2002
AP was a market leader of Indian Decorative Paints with market share of 44%
Founders of company
NS (Subba) lyre
General manager Human resource Senior HR Manager Works Manager Production Manager Marketing Manager Training Manager
Ms. Tarjani Vakil Chairperson of Audit Committe
Vision
Asian Paints aims to become one of the top five Decorative coatings companies world-wide by leveraging its expertise in the higher growth emerging markets. Simultaneously, the company intends to build long term value in the Industrial coatings business through alliance with established global partners .
Product Portfolio
Segments
Paints
Chemicals
Decorative paints
Industrial Paints
Pathetic Anhydride
Pentaerythritol
Group subsidiaries
Company in South pacific island. AP operates in Australia, Fiji, Tonga,Soloman Island under brand name APCO.
Contd.
Egypt company which became part of AP in August 2002
US Company with 50:50 equity sharing with AP in 1997. Pittsburgh Paints and Glass Industries (PPG), USA
Overseas
HR Strategies.
A talent pool of over 4700 employees employed across 23 countries bring in a unique blend of mindsets and skills. AP provide an open and interactive work culture to the employees to bring out the best. A sense of ownership and freedom to experiment at their workplace brings out creativity and innovation in every individual. Excellent training is provided to develop leaders and restrengthen competencies from within the organization.
Recruitment
Company is following aptitude test , group discussion and personal interview for recruitment process.
Company is recruiting : MBA Students for marketing. Bsc (chemistry),BE Mechanical & Chemical students For production. CA and Mcom for finance Dept.
Marketing Strategy
Company is using different techniques such as advertising Campaign, sales promotion, personal selling, direct marketing and public relation to increase sales
A total amount of 85 crore is spent on the ad campaign by asian paint. Their particular ad campaign Mera Walla Blue har ghar kuch kehta hai are being liked by the customer.
Online marketing for urban customer: Asian paint online marketing system is helping. The company in lot of ways, providing all the necessary information to the customer. It is an unique way of promotion.
Promotional Strategies
SUPPLY CHAIN
MANUFACTURER
WHOLESELLER
RETAILER
CUSTOMER
SWOT analysis
STRENGTH:
Strong in inventory control. The pricing strategy is oriented to middle and lower end consumers. Widest product range in terms of products, shades, pack sizes. Comprehensive nation wide coverage of the market. Brand name with 68 year experience.
WEAKNESS:
Seasonal demand and hence in off seasons it can lead to cash flow problems.
Innovation in developing new product is inadequate. Weakness on the technology front in industrial paints. In industrial paints, AP has only a 15% market share.
Contd..
OPPORTUNITIES:
Competitors in India
Akzo Nobel India ltd Bombay Paints ltd Hard Castle & waud manufacturing company ltd. Jenson & Nicolson India ltd. Nerolac paint ltd. Sarika paint ltd.
GLOBAL COMPETATOR
1 AkzoNobel nv 2 PPG Industries Inc. (Netherlands) (Pittsburgh)
3 DuPont Coatings & Color Technologies Group (Wilmington ) 4 ICI Paints 5 BASF Coatings 6 Nippon Paint Co. 7 Sherwin-Williams Co. (Berkshire, UK ) (Germany) (Japan) ( Cleveland)
Contd.
Tsunami relief: Helping community in need of time A total amount of Rs. 4.7 million was generated as relief aid and handed over to the Tsunami victims. Besides India, all the units across the world also contributed to the best of their capacities towards Tsunami relief
Contd
In Ankleshwar - Gujarat, the plant has sustained its commitment of providing infrastructure support to this school, be it through donations of computers, tables and chairs, or through assistance in other maintenance work for the school.
In addition, the Ankleshwar plant ,conducts Vaccination and Health camps. Not only students, but teachers are also briefed on hygiene aspects in such camps.
Company established The Mobile Medicare Units (MMU) for the treatment of senior citizens.
Awarded the "Sword of Honor" by the British Safety Council for all the paint plants in India. Forbes Global magazine, USA ranked Asian Paints amongst the 200 'Best Small Companies of the world' in 2002 and 2003 and amongst the top 200 'Under a Billion Firms' of Asia in 2005. Ranked 24th amongst the top paint companies in the world by Coatings World - Top Companies Report 2006.
contd.
The Asset - one of Asia's leading financial magazine ranked Asian Paints amongst the leading Indian companies in Corporate Governance in 2002 and 2005. Received the Ernst & Young "Entrepreneur of the Year Manufacturing" award in 2003 In 2009 micro site AsianPaints.com has won the outstanding website award in the consumer goods category at the recently held Internet Advertising Competition Awards .
Future plan
Asian Paints is planning an international network of technology centers spread across Australia, Jamaica, Egypt, Dubai, Mauritius, Fiji and Singapore.
The paint project will use the latest techniques in production, packing, conveying and storage in an eco-friendly manner, with zero discharge of effluents.
Company aims to come under top-5 paints companies list in the world in next 2 year.
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