CADBURY

Product Mix Width of Cadburys Product Width refers to how many

different product lines the company carries. CADBURY has a Product width of 5(Chocolates, Snacks, Beverages, Candy & Gums)

Product Mix Width

Chocolates Cadbury Dairy Milk 5 Star Perk Celebrations Temptations Eclairs Gems Bournville Snacks Bytes Beverages Bournvita Candy Halls Gums Bubbaloo

Product Line Length

Product Line Length This refers to the total number of items in the mix. So,
theProduct Length of Cadbury is 11. We can also calculate the average line length or average product length by dividing.

CADBURYsProduct Depth
DAIRY MILK Cadbury Dairy Milks variants Cadbury Dairy MilkRegular (10.5 gms.) Regular (22 gms.) Regular (40 gms.) Cadbury Dairy MilkCrackle (42 gms.) Crackle (95 gms.) Cadbury Dairy MilkRoasted Almond (35 gms.) Cadbury Dairy MilkFruit & Nut (40 g) Fruit & Nut (80g) Fruit & Nut (165g) Cadbury Dairy MilkShots (2 shots) Cadbury Dairy MilkSilk (69 gms.) Silk (160 gms.) Cadbury Dairy MilkWowie (22 gms.) Price in Rs. Rs.5 Rs.10 Rs.20 Rs.25 Rs.50 Rs.40 Rs.28 Rs.55 Rs.90 Rs. 2 Rs. 49 Rs. 100 Rs.10

CADBURY 5 STAR
5 Stars Variants Cadbury 5 Star Regular (15 gms.) Regular (30 gms.) Cadbury 5 StarCrunchy (30 gms.) Cadbury 5 StarFruit & Nut (45 gms.) Price in Rs. Rs.5 Rs.10 Rs.12 Rs.23

CADBURY PERK
Perks Variants Perk Mini (8 gms) Perk XL (15 gms.) XXL(28 gms.) Perk Glucose XL(15 gms.) Glucose XXL(28 gms.) Price in Rs. Rs.3 Rs.5 Rs.10 Rs.5 Rs.10

CADBURY CELEBRATIONS
Celebrations Variants CelebrationsNut Butterscotch Celebrations Cashew Magic CelebrationsCaramels Bandhan Hazelnut/Cashew/Almondin Dark Chocolate (405gms) Mocha Almond/Rum n Raisin/Black forest/Cashew Cointreauin Dark Chocolate (504 gms) Cashew Appeal/Raisin Apricot/Almond Treat in Milk Chocolate (240gms) Almond Treat/Cashew Magic/Almond magic/ Raisin Magic/Coffee Apricot in Milk Chocolate (280gms) Nutbutterscotch/Fruit & Nut/Crackle/Rum n Raisin /Coffee Apricotin Milk Chocolate (296gms) Price in Rs. Rs.450 Rs.450 Rs.249 Rs.249 Rs. 425 Rs. 525 Rs. 200 Rs. 250 Rs. 300

CADBURY TEMPTATIONS
Temptations Variants TemptationsRoast Almond Coffee (35 gms.) Honey Apricot(35 gms.) Mint Crunch(35 gms.) Black Forest(35 gms.) Old Jamiaca(35 gms.) Price in Rs. Rs.40 Rs.40 Rs.40 Rs.40 Rs.40

CADBURY ECLAIRS
Eclairs Variants Eclairs Regular (4.2 gms.) Eclairs Crunch (4.2 gms.) Price in Rs. Rs.1 Rs.1

CADBURY GEMS
Gems Variants Gems Mini Gems Regular (13 gms.) Regular(30 gms.) Gems Fruity(13 gms.) Fruity(30 gms.) Gems Surprise Price in Rs. Rs.2 Rs.5 Rs.10 Rs.5 Rs.10 Rs.30

CADBURY BYTES ONLY SWEET SNACK in the world of salty snacks.

Bytes Variants BytesRegular mini Regular BytesCoffee mini Coffee BytesStrawberry mini Strawberry Price in Rs. Rs.5 Rs.10 Rs.5 Rs.10 Rs.5 Rs.10

CADBURY BOURNVITA
Bournvita Variants Bournvita Regular(200 gms.) Regular (500 gms.) Regular (1 kg) Bournvita 5 Star Magic (200 gms.) 5 Star Magic (500 gms.) 5 Star Magic (1 kg) Bournvita Regular Refill Pack (200 gms.) Regular Refill Pack (500 gms.) Bournvita5 Star Magic Refill Pack (200 gms.) 5 Star Magic Refill Pack (500 gms.) Price in Rs. Rs.60 Rs.130 Rs.240 Rs.64 Rs.138 Rs.250 Rs.50 Rs.99 Rs.55 Rs.105

CADBURY HALLS
Halls Variants Halls Honey Lemon Ice Blue Peppermint Mentho-Lyptus Orange Price in Rs. Rs.1 Rs.1 Rs.1 Rs.1

CADBURY BUBBALOO
Bubbaloos Variants Bubbaloo Strawberry Blueberry Mixed Fruit Price in Rs. Rs.1 Rs.1 Rs.1