The purpose of this questionnaire is to gage the perceptions of the UK population on place/location branding/marketing to go towards a Masters level Marketing

Communications dissertation. Please fill in this questionnaire to reflect your own perceptions of the topic in order to give the researcher results which accurately display your opinions. By submitting this questionnaire you are consenting to the use of your data (albeit anonymous) within the research project. All data will be collected anonymously and will be completely confidential, and not passed onto any 3rd parties. To select or mark an answer please put a / next to or highlight the answer, where specified please write in your answer. Thank you for your time.

Q1. Are you a UK Citizen? >Yes > No Since (if born in the UK write :birth) ...... Q2. Please select your Ethnic Background:

Asian or Asian British Indian Pakistani Bangladeshi Any other Asian background Black or Black British Caribbean African Any other Black background Chinese or other ethnic group Other (please specify below):

Mixed White and Black Caribbean White and African White and Asian Any other Mixed background White White British Irish Any other White background Prefer not to say:

Q3. Please tick the factor which has the most bearing in your selection of a holiday location

> > > >

Anecdotal evidence from friends and family News, Media and Broadcasts Tourist information location marketing from the country itself

Q4. With regards to your own perceptions and the media provided, please tick any traits which you think apply to the location in question , from the table below:

Religious Cool Respectable Modern Sincere Extraordinary Mystical Creative Friendly Stylish Passionate Cheerful Benevolent Good-natured Energetic Attractive Amusing Peaceful Charismatic Gentle

Coward Unreliable Arrogant Tactless Poor Uneducated Authoritarian Self-indulgent Vindictive irresponsible Malevolent Shrewd Immoderate Ungrateful Callous Inconsistent Nervous Rough Harsh Impatient

Q5. With regards to your own perceptions and the media provided, please tick any traits which you think apply to the location in question , from the table below:

Religious Cool Respectable Modern Sincere Extraordinary Mystical Creative Friendly Stylish Passionate Cheerful Benevolent Good-natured Energetic Attractive Amusing Peaceful Charismatic Gentle

Coward Unreliable Arrogant Tactless Poor Uneducated Authoritarian Self-indulgent Vindictive irresponsible Malevolent Shrewd Immoderate Ungrateful Callous Inconsistent Nervous Rough Harsh Impatient

Q6. With regards to your own perceptions and the media provided, please tick any traits which you think apply to the location in question, from the table below :

Religious Cool Respectable Modern Sincere Extraordinary Mystical Creative Friendly Stylish Passionate Cheerful Benevolent Good-natured Energetic Attractive Amusing Peaceful Charismatic Gentle

Coward Unreliable Arrogant Tactless Poor Uneducated Authoritarian Self-indulgent Vindictive irresponsible Malevolent Shrewd Immoderate Ungrateful Callous Inconsistent Nervous Rough Harsh Impatient

Q7. With regards to your own perceptions and the media provided, please tick any traits which you think apply to the location in question , from the table below:

Religious Cool Respectable Modern Sincere Extraordinary Mystical Creative Friendly Stylish Passionate Cheerful Benevolent Good-natured Energetic Attractive Amusing Peaceful Charismatic Gentle

Coward Unreliable Arrogant Tactless Poor Uneducated Authoritarian Self-indulgent Vindictive irresponsible Malevolent Shrewd Immoderate Ungrateful Callous Inconsistent Nervous Rough Harsh Impatient

Q8. With regards to your own perceptions and the media provided, please tick any traits which you think apply to the location in question , from the table below:

Religious Cool Respectable Modern Sincere Extraordinary Mystical Creative Friendly Stylish Passionate Cheerful Benevolent Good-natured Energetic Attractive Amusing Peaceful Charismatic Gentle

Coward Unreliable Arrogant Tactless Poor Uneducated Authoritarian Self-indulgent Vindictive irresponsible Malevolent Shrewd Immoderate Ungrateful Callous Inconsistent Nervous Rough Harsh Impatient

Q9. With regards to your own perceptions and the media provided, please tick any traits which you think apply to the location in question , from the table below:

Religious Cool Respectable Modern Sincere Extraordinary Mystical Creative Friendly Stylish Passionate Cheerful Benevolent Good-natured Energetic Attractive Amusing Peaceful Charismatic Gentle

Coward Unreliable Arrogant Tactless Poor Uneducated Authoritarian Self-indulgent Vindictive irresponsible Malevolent Shrewd Immoderate Ungrateful Callous Inconsistent Nervous Rough Harsh Impatient

Q10. how often do you watch the news on TV, read a newspaper or news website? > > > > > Very Often i.e. everyday Often i.e. once a week sometimes i.e. once a month Rarely i.e. not regularly Never

Q11. Please rank the following countries in order of most attract ive (1) to least attractive (10): Canada, Australia, New Zealand, United States, Switzerland, Japan, France, Finland, UK, and Sweden.

Country Canada Australia New Zealand United States Switzerland Japan France Finland UK Sweden

Ranking ((1)Most

(10) Least)

Q12. Please Rank the following countries in order of most attractive (1) to least attractive (10) as a holiday location: Country Israel Barbados Cyprus Croatia Turkey Pakistan Nigeria Egypt Colombia Kurdistan Ranking ((1)Most (10) Least)

Q13. Please select which of the following most describes your reasoning for selecting your most attractive country in Question 12 > > > > I have family/personal/religious ties to the location I have visited before I am interested in visiting other (please specify) ......................

Q14. Please apply one or more of the following statements to each of the countries mentioned in question 12 :

A. I have never been to this place before, but would like to visit B. I have previously visited this place and liked it C. I have previously visited and did not like this place I have never heard of this place wouldn t consider visiting this place

D. E. I

Country Israel Barbados Cyprus Croatia Turkey Pakistan Nigeria Egypt Colombia Kurdistan

Chosen Statement (A,B,C,D or E)

Q15. If you selected E for any of the c ountries mentioned in question 12 , please give a brief explanation/reason for each country as to why you feel this way:

Q16. How changeable are your perceptions of a brand once you have made up your mind about it? > Easily changeable > un-changeable > Difficult to change