EMERGING CUSTOMER SERVICE IN BANKING Bachelor of Commerce

Banking and Insurance Semester V (2011-2012)

Submitted
In partial Fulfillment of the requirement for the Award of Degree of Bachelor of Commerce Banking & Insurance

Submitted By,
PARAG ANIRUDHA SAWANT Roll No. - 47

Under Guidance,
PROF. KUNAL SONI SIR.

MAHARSHI DAYANAND COLLEGE OF ARTS, SCIENCE & COMMERCE PAREL, MUMBAI 400 012.

MAHARSHI DAYANAND COLLEGE OF ARTS, SCIENCE & COMMERCE, PAREL, MUMBAI 400 012.

CERTIFICATE
This is to certify that Mr. PARAG ANIRUDHA SAWANT of B.Com Banking & Insurance Semester V (2011-2012) has successfully completed the project on EMERGING CUSTOMER SERVICE IN BANKING under the guidance of PROF. KUNAL SONI SIR.

Course Coordinator

Principal

Project Guide/Internal Examiner

External Examiner

DECLARTION
I am Mr. PARAG ANIRUDHA SAWANT. The student of B. com (Banking & Insurance) Semester V (2010-2011) hereby declares that have completed the Project on EMERGING CUSTOMER SERVICE IN BANKING. The information submitted is true and original to the best of my knowledge.

Signature of student Name of Student Mr. PARAG ANIRUDHA SAWANT Roll No. 47

ACKNOWLEDGEMENT
The college, the faculty, the classmates & the atmosphere, in the college were all the favorable contributory factors right from the point when the topic was to be selected till the final copy was prepared. It was a very enriching experience throughout the contribution from the following individuals in the form in which it appears today. We feel privileged to take this opportunity to put on record my gratitude towards them. PROF. KUNAL SONI SIR made sure that the resource was made available in time & also for immediate advice & guidance throughout making this project. Vice principal of our college PROF. T.P.GHULE has always been inspiring & driving force. We are thankful to Mr. SANTOSH SHINDE associated with administration part of Banking & Insurance section has been very helpful in making the infrastructure available for data entry.

Index

Sr. No.
1. 2 3 4 5 6 7 8 Introduction

Particular
Executive summary Background of insurance sector TATA AIG Profile Distribution channels of insurance industry in India Factors that are responsible to growth in TATA AIG Conclusion Bibliography

Page No.
1 3 5 9 19 39 45 47