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SDA 3E Chapter 11
SDA 3E Chapter 11
Risk Analysis
Risk analysis is an approach for developing an understanding of risk in making decisions Data tables simple but do not capture randomness and uncertainty Monte-Carlo simulation powerful technique for incorporating uncertainty into risk analysis
Output variables
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What are the chances that the store would not be profitable by the third year? How likely is it that cumulative profits over five years would not exceed $100,000? What profit are we likely to realize with a probability of at least 0.70?
Monte-Carlo Simulation
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Build a model for a decision problem Recognize and identify uncertainty associated with model variables Generate a probability distribution for outcome variables Analyze the effects of uncertainty in the outcome variables.
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Develop a spreadsheet model Define assumptions for probabilistic variables Define forecast cells the output variables of interest Set the number of trials and run preferences Run the simulation Interpret results
First year sales revenue: normal, mean = $800,000, standard deviation = $70,000, minimum = $650,000 Annual growth rate, year 2: lognormal, mean = 20%, standard deviation = 8% Annual growth rate, year 3: lognormal, mean = 12%, standard deviation = 4% Annual growth rate, year 4: lognormal, mean = 9%, standard deviation = 2% Annual growth rate, year 5: lognormal, mean = 5%, standard deviation = 1% Cost of merchandise: uniform between 27% and 33% Labor cost: triangular, minimum = $175,000, most likely = $200,000, maximum = $225,000 Rent per square foot: uniform between $26 and $30 Other expenses: triangular, minimum = $310,000, most likely = $325,000, maximum = $350,000 Inflation rate: triangular, minimum = 1%, most likely = 2$, maximum = 5%
Evaluating Risk
Probability Interval
Percentiles View
Statistics View
Computing a CI
A 95 percent confidence interval for the mean would be $122,199 1.96($2826) or [$116,660, $127,738]
Trend Chart
Overlay Chart
Create customized reports from the Analyze menu Extract data into an Excel worksheet Statistics Percentiles Chart Bins the intervals in the forecast chart along with their probability and frequency of occurrences. Sensitivities sensitivity data for all pairs of assumptions and forecasts Trial Values the generated assumption and forecast values for each simulation trial.
Click on the function wizard button in Excel and select Crystal Ball 7 for a complete list.
Tornado and Spider Charts Correlation Matrix Bootstrap Tool Batch Fit Scenario Analysis 2D Simulation Decision Table
Newsvendor Model
Hotel Overbooking
Project Management