CHAPTER-1

INTROCUCTION. GROUP PROFILE.

DIVISONS.

COMPANY PROFILE.

GODREJ GROUP PROFILE

GODREJ GROUP: Started in 1897 as locks manufacturing company, the Godrej Group is today one of the most accomplished and diversified business houses in India. Gores success has been driven by the company's commitment to delivering innovation and excellence. Through the consistent application of this commitment and a century of ethical business conduct, Godrej has earned an unparalleled reputation for trust and reliability. In 1930, Godrej became the first company in the world to develop the technology to manufacture soap with vegetable oils; that spirit of innovation has continued throughout the organizations history. Today Godrej is delivering consumers exciting innovations across spectrum of businesses. The company's pursuit of excellence is equally well established and enduring. In the 1944 Mumbai docks blast, Godrej safes were the only security equipment whose contents were unharmed; an equal level of product quality continues to be expected from every product bearing the Godrej brand name. Godrej management understands that the companys greatest asset is the trust and faith that consumers have reposed in it, and recognizes that the company must continue to earn this trust. This translates to the organization delivering outstanding quality and value in everything it does. Godrej's ethical and visionary practices have allowed the company to successfully expand in to a number of businesses. Today Godrej is a leading manufacturer of goods and provider of services in a multitude of categories: home appliances, consumer durables, consumer products, industrial products, and agric products to name a few. A recent estimate suggested that 350 million people across India use Godrej products. VISION
2

Godrej In Every Home And Every Place.

MISSION Enriching Quality Of Life, Everyday Everywhere.

VALUE Integrity

Trust

To Serve respect

Environment

GODREJ GROUP

Figure.1

DIRECTORS

Jamshyd Godrej Jamshyd Godrej is the Chairman of the Board of Godrej & Boyce Mfg. Co. Ltd. He graduated in Mechanical Engineering from Illinois Institute of Technology, USA. He is the Chairman of Aspen Institute India.

Adi Godrej Adi Godrej is the Chairman of the Godrej Group and several entities that are part of one of Indias leading conglomerates. These include Indian companies like Godrej Industries, Godrej Consumer Products, Godrej Properties as well as international companies such as Keyline Brands U.K and Rapidol South Africa.

Nadir Godrej Nadir Godrej is the Managing Director of Godrej Industries and Chairman, Godrej Agrovet. He is also a Director of numerous firms including Godrej & Boyce, Godrej Foods, Godrej Consumer Products and Godrej Sara Lee.

Kavas Petigara Kavas Petigara is a Chemical Consultant and a businessman. He is the Managing Partner of Scitech Corporation. He has been associated with chemical and allied business activities in India and abroad for many years.

Vijay Crishna Vijay Crishna is the Executive Director of Lawkim Motors Group. He joined Lawkim Ltd, a bankrupt light engineering company taken over by the Godrej Group at the behest of N.P. Godrej in 1977 after eight years of management experience in Kolkata.

Behram Hathikhanavala Behram Hathikhanavala is a Management Consultant. He is a Commerce Graduate and has obtained his Masters Degree in Business Administration from Harvard Business School, USA.

Fali Sarkari Fali Sarkari is a Chartered Accountant by profession and retired as a Senior Partner from Kalyaniwalla & Mistry, a reputed firm of Chartered Accountants, in Mumbai. He has extensive professional and business experience.
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Phiroze Lam Phiroze Lam is the Executive Director & President of the Company and has been associated with the Company since 1975. Prior to joining Godrej, he was a partner in the Solicitors firm of Payne & Co.

Kyamas Palia Kyamas Palia is the Executive Director (Finance) of the Company and has been associated with the Company since 1970. He holds a Masters Degree in Commerce and a Diploma in Managerial Accounting from the Mumbai University, and a Ph.D. in Business Administration from the Oklahoma State University, USA

Pradip Shah Pradip Shah started IndAsia, a corporate finance and private equity advisory business, in April 1998. IndAsia entered into a joint venture with AMP in 2001 for the private equity business in India. Prior to starting IndAsia, he helped establish the Indocean Fund in 1994 in association with affiliates of Chase Capital Partners and Soros Fund Management.

Anita Ramachandran Anita Ramachandran founded Cerebrus Consultants, a well known HR consulting firm in 1995, focused on consulting in Rewards management, Organization development and Strategic HR. Cerebrus has a national presence with offices in the five metros and has 70 HR professionals.

Anil Verma Anil Verma is the Executive Director (Personnel & Administration) of the Company and has been associated with the Company since 1983. He is Engineering graduate and has an MBA from the prestigious Indian Institute of Management, Ahmedabad.

COMPANY PROFILE
GODREJ AND BOYCE MGF.CO.LTD. In 1897 a young man named Ardeshir Godrej gave up law and turned to lockmaking. Ardeshir went on to make safes and security equipment of the highest order, and then stunned the world by creating toilet soap from vegetable oil. His brother Pirojsha Godrej carried Ardeshir's dream forward, leading Godrej towards becoming a vibrant, multi-business enterprise. Pirojsha laid the foundation for the sprawling industrial garden township now called Pirojshanagar in the suburbs of Mumbai. Godrej & Boyce Mfg. Co. Ltd., the holding company of the Godrej Group, started its journey with the manufacture of high quality locks in 1897. Today, we have 15 diverse business divisions offering consumer, office, and industrial products and services of the highest quality to every corner of India and across the globe. Godrej value integrity, trust, service and respect for individuals and for the environment. We pride ourselves for being one of Indias most respected corporate houses known for our philanthropy and initiation of labour reforms besides being recognized for our fair, transparent and ethical dealings. The Godrej Group touches the lives of 400 million Indians who use at least one of our products every single day. Our commitment to quality, attention to detail and customer centricity has helped us earn the trust of generations of Indians.

GODREJ DIVISION Appliances

AV Solutions (Prima)

Construction

Electricals & Electronics

Furniture (Interio) Lawkim Motors Locks Material Handling Precision Engineering Precision Systems Process Equipment Security Solution

Storage Solutions

INTRODUCTION TO GODREJ & BOYCE MFG.CO.LTD. ,MOHALI GODREJ & BOYCE set up the Mohali unit in 1996.The factory is located at Sahibzada Ajit Singh Nagar (S.A.S Nagar), which is an important township of the Punjab and has emerged as a major venue for setting up wide range of industries. The shot was well chosen because it is near to the Chandigarh, The state capital. The factory, mainly set up by considering future expansion. It is an ISO 9001:2000 Certified company. This plant at Mohali is equipped with latest technology and is one of the modern plant of Godrej. About 30-40,000 refrigerators are assembled during a month i.e. about 1000 refrigerators in a day Year Of Establishment Manufacturing started Plot Size Investment Manpower 1994 28th February,1996 70 Acres Rs.120 Crore 655 Temporary: 277 Permanent: 248 Management Staff: 130

Inaugurated By Inaugurated On Table.1

Sardar Harcharan Singh Brar 28th February 1996

10

Mohali Manufacturing Unit of Godrej & boyce has 2 Plant namely:

REFRIGERATOR PLANT

COMPERESSOR PLANT

REFRIGERATOR PLANT: The plant is highly automated and the products are manufactured and assembled `using some of the best machines for the critical processes. The typical manufacturing involves the best sheet metal, pre treatment and power coating to make panels, the powder coated panels and doors are formed with the internal liners and plastic door panels made by vaccum forming from the high plastic sheets. The cabinets and doors so formed are fitted with internal accessories like egg-shells, bottle-shells, etc. to completed the refrigerator cabinets.

COMPERESSOR PLANT: The Compressor components are machined and assembled together with the motor in an environment controlled assembly room and tested for all the parameters of performance, these are then enclosed in the hermetically sealed shell and dehydrated completely.

CHAPTER-2
11

 REVIEW LITERATURE OBJECTIVE OF STUDY RESEARCH METHODOLOGY NEED AND SCOPE OF STUDY LIMITATION OF STUDY

CORPORATE SOCIAL RESONSIBILITY

HISTORY:
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The nature and scope of corporate social responsibility has changed over time. The concept of CSR is a relatively new onethe phrase has only been in wide use since the 1960s. But, while the economic, legal, ethical, and discretionary expectations placed on organizations may differ, it is probably accurate to say that all societies at all points in time have had some degree of expectation that organizations would act responsibly, by some definition. In the eighteenth century the great economist and philosopher Adam Smith expressed the traditional or classical economic model of business. In essence, this model suggested that the needs and desires of society could best be met by the unfettered interaction of individuals and organizations in the marketplace. By acting in a self-interested manner, individuals would produce and deliver the goods and services that would earn them a profit, but also meet the needs of others. The viewpoint expressed by Adam Smith over 200 years ago still forms the basis for free-market economies in the twenty-first century. However, even Smith recognized that the free market did not always perform perfectly and he stated that marketplace participants must act honestly and justly toward each other if the ideals of the free market are to be achieved. In the century after Adam Smith, the Industrial Revolution contributed to radical change, especially in Europe and the United States. Many of the principles espoused by Smith were borne out as the introduction of new technologies allowed for more efficient production of goods and services. Millions of people obtained jobs that paid more than they had ever made before and the standard of living greatly improved. Large organizations developed and acquired great power, and their founders and owners became some of the richest and most powerful men in the world. In the late nineteenth century many of these individuals believed in and practiced a philosophy that came to be called "Social Darwinism," which, in simple form, is the idea that the principles of natural selection and survival of the fittest are applicable to business and social policy. This type of philosophy justified cutthroat, even brutal, competitive strategies and did not allow for much concern about the impact of the successful corporation on employees, the community, or the larger society. Thus, although many of the great tycoons of the late nineteenth century were among the greatest philanthropists of all time, their giving was done as individuals, not as representatives of their companies. Indeed, at the same time that many of them were giving away millions of dollars of their own money, the companies that made them rich were practicing business methods that, by today's standards at least, were exploitative of workers.

13

Around the beginning of the twentieth century a backlash against the large corporations began to gain momentum. Big business was criticized as being too powerful and for practicing antisocial and anticompetitive practices. Laws and regulations, such as the Sherman Antitrust Act, were enacted to rein in the large corporations and to protect employees, consumers, and society at large. An associated movement, sometimes called the "social gospel," advocated greater attention to the working class and the poor. The labor movement also called for greater social responsiveness on the part of business. Between 1900 and 1960 the business world gradually began to accept additional responsibilities other than making a profit and obeying the law. In the 1960s and 1970s the civil rights movement, consumerism, and environmentalism affected society's expectations of business. Based on the general idea that those with great power have great responsibility, many called for the business world to be more proactive problems. Many legal mandates were placed on business related to equal employment opportunity, product safety, worker safety, and the environment. Furthermore, society began to expect business to voluntarily participate in solving societal problems whether they had caused the problems or not. This was based on the view that corporations should go beyond their economic and legal responsibilities and accept responsibilities related to the betterment of society. This view of corporate social responsibility is the prevailing view in much of the world today. The sections that follow provide additional details related to the corporate social responsibility construct. First, arguments for and against the CSR concept are reviewed. Then, the stakeholder concept, which is central to the CSR construct, is discussed. Finally, several of the major social issues with which organizations must deal are reviewed.

MEANING: Corporate social responsibility (CSR) is about how businesses align their values and behavior with the expectations and needs of stakeholders - not just customers and investors, but also employees, suppliers, communities, regulators, special
14

interest groups and society as a whole. CSR describes a company's commitment to be accountable to its stakeholders. CSR demands that businesses manage the economic, social and environmental impacts of their operations to maximize the benefits and minimize the downsides. While Corporate Social Responsibility (CSR) has no single, commonly accepted definition, it generally refers to a business vision that links respect for ethical values, people, communities and environment. Over the past decade, a growing number of companies have recognized the business benefits of CSR policies and practices. Their experiences are bolstered by a growing body of empirical studies that demonstrate CSR is a positive impact on business economic performance, which can be measured in several ways. Companies have also been encouraged to adopt or expand CSR efforts as a result of pressure from customers, suppliers, employees, communities, investors, social activists and other stakeholders. Many companies are choosing to make an explicit commitment to corporate social responsibility in their mission, vision and values statements. Such statements frequently extend beyond profit maximization to include an acknowledgement of a company's responsibility to a broad range of stakeholders, as well as employees, customers, communities and the environment.

15

DEFINITION: "CSR is the continuing commitment by businesss to behave ethically and contribute to economic development while improving the quality of life of the work force, their families as well as the local community and society at large". Specifically, we see CSR as the voluntary actions that business can take, over and above compliance with minimum legal requirements, to address both its own competitive interests and the interests of wider society. "Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large". "CSR is about capacity building for sustainable livelihoods. It respects cultural differences and finds the business opportunities in building the skills of employees, the community and the government".

16

BENEFITS ON CSR: CSR should not be viewed as a drain on resources, because carefully implemented CSR policies can help your organization:

Win new business. Increase customer retention. Develop and enhance relationships with customers, suppliers and networks. Attract, retain and maintain a happy workforce and be an Employer of Choice. Save money on energy and operating costs and manage risk. Differentiate yourself from your competitors. Generate innovation and learning and enhance your influence. Improve your business reputation and standing. Provide access to investment and funding opportunities. Generate positive publicity and media opportunities due to media interest in ethical business activities. Why get started? The need to increase profit. The need to reduce costs. The personal values of the owner manager/CEO. Questions being asked by large business customers. Developing a new or revised business strategy. Writing a business plan. Newspaper/trade magazine article. Talk at a local chamber of commerce or business club. Employees suggestion. High utility bills/costs.
17

18

AN ACTION PLAN C T Commit To a statement of what being a responsib le business means to your business and to clear ethical values from the top down. Appoint a champio n/s to ensure the commitm ent is followed through. You need a champio n who walks the talk. The Tell Set out your ethical and business cases, communic ate them and prom ote them at every opportunit y. Make responsibl e business an agenda item on all team meetings. Communi cate to staff, clients, customers , suppliers and others what you are doing. It is not

O The project management, the details, relevant business resources and set targets.

N Nurture

Assess

Integrate Organize Responsible business behavior across different functions and activities within the business. Identify issues that are affecting your bottom line and how responsible business prac tices can help address these. Priorities things which you can do as: (A) Early wins; (b) things that will need to take some time to prepare; and (c) long-term goals.

Whatever ou do hould be elevant or your usiness s well as ociety. hink bout the sues hat ffect ou, your aff and our usiness nd what ou can o to elp upport hese. Assess where ou urrently re so ou have benchm rk to measure

Involve your clients and supply chain. Once your programmers are established Look at one you can off, individual have greater and team impact building and raise your activities. profile by Look at building widening a long term your relationship with resources. community organization/s. Clients and suppliers will Communicate be the aims and surprisingly boundaries to all grateful you staff and asked and stakeholders. usually very Collate the willing to get results and thank involved. any staff for their involvement. Measure and report what Make sure all you are doing staff know and feedback about and are the learning able into your to get involved business plan in your ning.
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champio uture n, like rogress any boss, gainst. his may has to e formal model r the nformal. behavior they want to see in their coworkers if they are going to be credible. They also need to be given the authority to make any necessar y changes.

boasting to tell List the risks that your people company what you faces or are doing. might face Establish and the effective, two-way actions you need to dialogue take to with your address key these. stakehold ers (those who can affect or are affected by your business). There are real business benefits to informing people through local/trade press, notice boards.

responsible business practices/opportu nities.

Measuring the benefits you have made to the business and the wider community helps motivate staff, customers and investors. Reporting can be done informally through word of mouth, staff team briefings, presentations to business networks or more formally through management systems and achieving relevant stand ards.

Table.2

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INTERNAL CSR Internal CSR refers to programmes that focus on the core business and on the workforce, such as: Human Resources (HR) practices. Health, Safety and Environment (HSE) practices. Codes of Conducts. Fulfilling and Motivating Work Environment. Employee Development Programmes. Local Content Policies. Assessing and Increasing the Social and Environment Impact of a Company. Environment Management System (EMS). Product Responsibility. EXTERNAL CSR External CSR refers to social and environment programmes directed towards the external environment, including: Community development programmes. Sponsorships. Donations. Contributions to Civil Society Organizations.(CSOS). Educational programmes at various levels. Cluster development. Involvement in the development debates. Generate positive publicity through local, regional or even national media. Get your story into relevant trade magazines. Tell your customers, suppliers, investors and other stakeholders what you are doing. Enter relevant award schemes. Commit to achieving relevant standards that you can then tell people about.
21

MODEL OF WHY, HOW & WHAT OF CSR Principles of corporate social responsibility Principle of institutional legitimacy companies are responsible for earning and maintaining a 'license to operate' granted by society Processes of corporate social responsiveness Environmental assessment: scanning the environment, gathering information, adapting to changing conditions Outcomes of corporate behavior Social impacts: of products and services, of policies and programs

Principle of public Stakeholder management: Social programs: responsibility: engaging in formal policies that companies are dialogue with key guide company responsible for stakeholders, behavior and legal solving the collaborative compliance, problems they problem-solving, informal company cause, and for corporate social culture and values helping with performance problems related to reporting, their operations corporate partnerships Principle of managerial Issues management: Social policies: discretion: anticipating issues, discretionary managers are managing crises activities directed at responsible for specific goals behaving ethically and in favor of socially responsible outcomes Table.3

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CSR & MANAGEMENT PRACTICE There is a range of strategies to turn a commitment to corporate social responsibility into practical action. These include: Articulating a relevant organizational philosophy and incorporating it into an existing mission, vision and values statements. Designing an organizational structure with relevant roles to assure the necessary work gets done. The responsibility to keep employees from harm, for example, can be facilitated by occupational health and safety managers; the responsibility to prevent harm to the environment can be facilitated by environmental managers. Developing and implementing appropriate organizational systems to assure socially responsible outcomes. The responsibility to assure public safety or minimize environmental pollution and waste, for example, can be supported through using a life-cycle product design system; the responsibility to assure ethical behavior can be supported through implementation of relevant audit systems. Constantly communicating with various public groups to ensure up-to-date knowledge of key social issues. This should include engaging with key stakeholder groups; reporting on social and environmental aims, programs and outcomes as well as financial results; discussing uncertainties as well as stating facts. Partnering with community sector organizations to further socially desirable goals. For example, the Earth watch Institute partners with corporations to give managers personal experience of ecosystems operating in field conditions. This experience not only increases understanding of the imperative of good environmental practices but is an excellent example of best practice in management development.

CSR ACTIVITES IN GODREJ: PHILANTHROPY Udayachal Schools: Providing Quality Care and Education
23

Udayachal schools (pre-primary, primary and secondary), managed by Godrej, have been providing quality care and education since 1955. Education in the schools focuses on total personality development of the child, which is further enhanced and strengthened through joyful learning. This takes into account the physical, socio-emotional, aesthetic, spiritual as well as mental growth. Teachers here play various roles that of a facilitator, counselor, guardian and a learner. Great emphasis is laid on creativity pioneering in recycling waste material such as paper, glass, metal, plastic etc. in the art and craft classes, and also using them to make teaching aids. Even used paper is transformed into beautiful creations of Papier-mache. On the technical side, subjects such as carpentry, fitting, electronics, plumbing and computer skills are offered. Environment consciousness is kindled in every child through various programmes marking World Wetlands Day, World Population Day, World Forestry Day etc. to name a few. With ISO-14001 certification, Udayachal Schools are doing their bit towards the environmental concerns. There is a constant endeavour to create a happy and fun-filled learning environment for children. Through experiential learning, young inquiring minds are developed. Children are given freedom to discover, explore, question and make choices. They are active initiators of their own learning process through which they strive to reach their true potential.

Godrej Memorial Hospital

24

The Godrej Memorial Hospital (GMH) has treated 35,000 patients and performed 3,128 surgeries since inception. We provide quality healthcare services at an affordable cost in a rational and ethical manner. We have free well-equipped cardiac ambulances to attend to medical emergencies in a 10 km zone. An Anti Retroviral Treatment Center in association with NACO is available for HIV patients. GMH was set up by Godrej Memorial Trust. The objective of the hospital was to create a balance between the philanthropic hospital in the city and the private hospitals. For this, an alternate business model was created which would emulate philanthropic hospitals but have high quality healthcare services at an affordable cost. The hospital has implemented this unique business model, and today even the highest rates in the state-of-the-art hospital are 40-60 percent lower than other private hospitals. The model is inspired by the concept of Sustainable Philanthropy. This model was adopted with the belief that a wholly philanthropic model would not be sustainable and would grow only in a very limited sense. GMH has been awarded the NABH (National Accreditation Board for Hospitals) accreditation w.e.f. 1st July 2009. GMH is now in the league of a select few hospitals in India to have achieved the same. The hospital has to comply with more than 500 predetermined objectives to receive NABH accreditation. The accreditation assures Quality of Care & Patient Safety in accredited Hospitals. NABH standards are accredited by International Society for Quality in Healthcare (ISQua) as consistent with its global benchmarks.

AIDS Awarenes Godrej supports The Heroes Project in trying to bring an end to misconceptions and in spreading awareness about HIV and AIDS. In addition, employees are urged
25

to take preventive care to combat AIDS through posters, hand outs, street plays and talks. Heroes AIDS Project is a national initiative launched in July 2004 to work with media organizations and societal leaders in India. It seeks to develop coordinated campaigns to address the spread of HIV & AIDS and reduce stigma and discrimination by influencing public perception and policy through two platforms: advocacy and communications. The project had its beginning in a fund raising event for pediatric AIDS organized by Mrs. Parmeshwar Godrej called A Time for Heroes, India. The event, held in December 02 was hugely successful and brought together Indian media, entertainment and business houses which committed to use their combined strength to advocate on issues related to HIV and AIDS. India, with its population of over one billion people, requires timely and sustained intervention in the area of HIV and AIDS. Heroes AIDS Project aims to harness Indias communication power by converting the passion and ideals of a small but powerful core of concerned individuals into tangible actions by the government and public in India. The Project seeks to advocate with the Indian government to strengthen existing methods of information distribution; and create a range of communication materials to complement advocacy and media initiatives so that the public is connected to important HIV and AIDS related services. Twenty-eight television PSAs and numerous radio PSAs productions and around 29,000 times their airing across various media networks later, Heroes AIDS Project is the largest non-governmental media campaign garnering nearly fifty-percent of the media exposure on HIV and AIDS in India. Blood is a life saving fluid. It can be produced only by the human body, making it priceless. It gives the gift of life to many people in critical conditions. A blood donation camp is organized by Godrej every year on the death anniversaries of its founders Naval Godrej and Burjorji Godrej. Godrejites support this noble cause in big numbers and save precious lives of fellow humans. The number of people donating blood in consecutive years has always shown an
26

encouraging trend. Leading hospitals, the Red Cross Society and Indian Medical Association extend their help in conducting these camps. Smile Train A smile is perhaps one of the best gifts God has bestowed on us. It helps to forget worries, sorrows and shortcomings. Some of us are however less fortunate, to be deprived of this precious gift due to a birth defect commonly known as a Cleft Lip and Palate. Children with these defects are unable to suckle or chew properly. The deformity makes these otherwise normal children, objects of ridicule and superstition. Millions of children in India and other developing countries are born with this handicap. The good news is that almost all can be helped by skillful plastic surgery. Godrej Memorial Hospital (GMH) along with a US based NGO Smile Train conducts a program, for helping these very children from poor families. The program consists of primary consultation and screening followed by expert plastic surgery. The operation lasts for any where between 45 min. to three hours depending on the extent and complexity of the defect. Several of the patients are offered follow up speech therapy and other support services. Children operated at a younger age seem to derive optimum benefit. Over 300 surgeries have been successfully conducted at GMH till date. GMH offers surgery and hospitalization to the patient and one attendant completely free of cost. Deserving cases are also reimbursed travel costs by the hospital.

SUSTAINABILITY

27

The CII-Sohrabji Godrej Green Business Center was conceived by Godrej and the Confederation of Indian Industry in partnership with the Andhra Pradesh Government. The Green Business Centre is the first building in the world to receive the Platinum LEED award, making it one of the most environmentally advanced buildings in the world. The Green Building is a symbol of Environmental Sustainability. For Environmental Sustainability, one has to adapt a holistic approach whilst constructing a building and also ensure that this approach is integrated in its subsequent operation. Also, of optimum importance is Safety during Construction and post Occupancy. A Green building and a conventional building would visually not look very different, but the difference really lies in the design, the construction and operational aspects. A Green Building keeps Environmental concerns in focus in several areas such as selection of site for the building, selection and usage of materials, architectural features, efficiencies in water and energy management (including energy efficiency of equipments in the building), indoor air quality and occupant thermal comfort.

Mangroves

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The largest privately managed belt of Mangroves in Mumbai is supported by the Soonabai Pirojsha Godrej Foundation. This is the first such mangrove area in India to formally adopt ISO14001 standards for Environment Management Systems. The vast tract of unique mangrove forests conserved and protected by Godrej in Vikhroli, demonstrates how industry and nature could well exist in harmony with each other. These Mangroves serve as the second lung of the city only after Sanjay Gandhi National Park. The mangrove flora of Pirojshanagar is well diversified. There are 13 species of mangroves and mangrove associates. The faunal composition with 206 species of birds, 30 species of reptiles, 13 species of crabs, 7 species of prawns and 20 species of fish identified so far in the area - is equally diverse. Mammals like jackals and mongoose have also been spotted many a times. The Soonabai Pirojsha Godrej Marine Ecology Centre (SPGMEC) was formally inaugurated and set up under the leadership of the late ornithologist Dr. Salim Ali. SPGMEC is engaged in conservation of the marine diversity (mangrove ecosystem) through research, education/awareness building and regular monitoring. Simultaneously, the centre propagates various species of mangroves, developing theme parks on medicinal plants and rare endemic plant species, palms amongst others. Every year, around 10,000 visitors learn about bio-diversity in mangroves, its importance and threats for its survival through nature trails, slide shows, film shows, awareness campaigns, visits to Mangrove Interpretation Centre and articles in newsletters.

World Wide Fund for Nature (WWF)

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We have been associated with Indias largest conservation NGO, WWF-India, starting with the late Mr. S. P. Godrej, who was its founder Trustee and President to Jamshyd Godrej who is currently the President of WWF-India and the Vice President of WWF-International. WWF-India began as a modest, wild-life conservation organisation. Over the years, the perspective has broadened to encompass conservation of habitats and ecosystems and to lend support to the management of the countrys protected area network. Our commitment to global conservation is reflected in our continued association with WWF. The WWF-India Secretariat is housed at the Pirojsha Godrej National Conservation Center (PGNCC) in New Delhi. The PGNCC was inaugurated on November 3, 1989 by then President of India Mr. R. Venkatraman, in the presence of the President of WWF-International, Prince Philip, the Duke of Edinburgh. Nature has blessed our country so richly. Yet, instead of being trustees of Nature, we have degraded our land to lower depths than many less fortunate countries. We have been associated with TRAFFIC-India (Trade Record Analysis of Flora and Fauna in Commerce), a division of WWF-India, which is responsible for monitoring and studying legal and illegal trade in wildlife and its derivatives, thus contributing to the enforcement aspects of bio-diversity conservation. Our contributions to the cause received a boost, when the late Chairman, Mr. S. P. Godrej was conferred with the WWF 25th Anniversary Benefactor "White Pelican" Award. Trees and Afforestation It has been our endeavour to protect our forests and propagate greenery. The Godrej name has always associated with Trees. The late Mr. S. P. Godrej had been the Vice-President of the National Society of the Friends of Trees and Mrs. Pheroza Godrej is its current President. For the past many years a well-stocked Tree Bank is maintained at Pirojshanagar and saplings are generously distributed, free of cost to voluntary organisations engaged in afforestation work.

RECENT INITIATIVES: Smile Train

30

A smile is perhaps one of the best gifts God has bestowed on us. It helps to forget worries, sorrows and shortcomings. Some of us are however less fortunate, to be deprived of this precious gift due to a birth defect commonly known as a Cleft Lip and Palate. Children with these defects are unable to suckle or chew properly. The deformity makes these otherwise normal children, objects of ridicule and superstition. Millions of children in India and other developing countries are born with this handicap. The good news is that almost all can be helped by skillful plastic surgery. Godrej Memorial Hospital (GMH) along with a US based NGO Smile Train conducts a program, for helping these very children from poor families. The program consists of primary consultation and screening followed by expert plastic surgery. The operation lasts for any where between 45 min. to three hours depending on the extent and complexity of the defect. Several of the patients are offered follow up speech therapy and other support services. Children operated at a younger age seem to derive optimum benefit. Over 300 surgeries have been successfully conducted at GMH till date. GMH offers surgery and hospitalization to the patient and one attendant completely free of cost. Deserving cases are also reimbursed travel costs by the hospital.

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Godrej is running the Standard Chartered Mumbai Marathon (SCMM) on Jan 17, 2010 to support ALERT India and Vatsalya Trust Godrejs association with SCMM started in January 2009 with a team of 30 Godrejites running for the cause of leprosy, supporting ALERT India. SCMM, one of Indias largest sporting events, started on 15th February 2004 and is held on the third Sunday of January every year. ALERT India is engaged in the early detection of leprosy cases and provides the requisite treatment without segregation. It works towards spreading awareness about leprosy in the community so as to eliminate the fear and myths associated with the disease and propagate the scientific facts about it. On 17th January 2010, Godrej will run to additionally support the cause of destitute children along with Vatsalya. Vatsalaya Trust is a charitable organization dedicated to the care and rehabilitation of destitute children, in addition to providing shelter and counseling to women in distress, shelter for senior citizens, organizing health awareness and other community development programmes, etc.

OBJECTIVE OF THE STUDY

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1. Study the CSR programmes in G & B Appliance.

2. Analysis the CSR in G&B Appliances, G &B Interio , HDFC & SBI Life.

3. Comparison between the companies.

4. Designing the CSR programmes in G&B Appliance.

5. To apply the theoretical knowledge in the real world.

DATA COLLECTION
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PRIMARY DATA: Primary data refers to data that is collected a fresh and recorded for the first time. Primary data are those data i.e. collected by the researcher himself. It thus happens to be original in nature. The primary data is collected from a questionnaire which is having 18 questions. Every question is having its own value and it provides various aspects of this report. The data is collected by telephonic interview. SECONDARY DATA: Secondary data refers to that which has already been collected by someone else. Secondary data for the study was collected from: Published literature Company published data Internet Commercial service Books

RESEARCH DESIGN
34

The purpose of the research is to analyze CSR in G& B Mohali. This would then help to identify the CSR activities. Descriptive Research: Descriptive research includes survey and fact-finding senquire of different kinds. The major purpose of descriptive research is description of the state affairs, as it exists at present. Data Collection: The study is based on the data collected through primary and secondary sources. Primary Data: An interview schedule was designed to collect primary data from companies. Secondary Data: Secondary data was collected from journals, magazines, web sites and from other relevant publications. Sampling Design: The sampling design mainly consists of the sample taken for the study along with the sample size, sample frame and sampling method. Sample Universe: All those companies which involved in CSR programmes,5 companies from Service and 5 companies from manufacturing were taken as the sample universe. Sample Size: From the universe, sample sizes of 3 from manufacturing and 2 from service were selected for the purpose of the study. Sampling Method: It based on the willingness and availability of the respondents. The study was conducted on companies which involved in CSR activities

Research period: The time for the project was limited to 45 days only, from this, 30 days was spent for the collection of data.
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Design of the study: The chapter briefly describes the design of the study to explain the objectives, scope of the study, methodology, sampling, field work and finally the limitations of the study.

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NEED AND SCOPE OF STUDY Today, for any organization or firm to survive in this competitive world depends on its ability to be dynamic and be different from the competition to be unique in the industry. Corporate social responsibility (CSR) is about how businesses align their values and behavior with the expectations and needs of stakeholders - not just customers and investors, but also employees, suppliers, communities, regulators, special interest groups and society as a whole. CSR describes a company's commitment to be accountable to its stakeholders. This research was aimed at designing CSR activities in G &B Appliance. The information gathered through this research can be used by the company to improve its CSR programmes.This can increase the goodwill of the company and its overall performance. Thus this study was aimed to provide the management with some knowledge about CSR. The research also aims to provide some ideas to improve the companys present condition. To know the competition level and the competitive advantage of Godrej with the other CSR activities in other companies . With the help of this study Godrej can do more new CSR activities. This will provide help in launching the new plans in to the company. When we know that what are problems facing , then we can easily rectify these problems as soon as possible.

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LIMITATIONS OF THE STUDY The sample size of Company is limited , because of time and cost factor. The information collected may not be sufficient and reliable. The study was time bound.

Many of the respondents were not open with their responses. Majority of the companies were too aggressive in nature. Lack of companies cooperation was a major constraint. The behavior of the companies while approaching them to fill the questionnaire was unpredictable.

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CHAPTER-3

ANALYSIS AND INTERPRETATIONS

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ANALYSIS & COMPARISON Figure.2

DECISION MAKING FOR CHOOSING CSR PROGRAMMES

%age IN DECISION MAKING OF CSR PROGRAMMES 120 100 80 60 40 20 0 Senior Mgmt. Employees Cross-functional Needs assessment G&B App. G&B Interio HDFC Abhishek Ind. SBI Life

HOLDERS

The graph shows the involvement in taking decision for choosing different programmes on CSR . This clearly shows the comparison between five companies like G&B Appliances, G&B Interio, HDFC, SBI Life& Abhishek Industries. RATE GIVEN BY COMPANIES FROM 1 TO 10 Table.4 HOLDERS G&B App. Senior mgt. Employees G&B Interio 10 10 5 10
40

HDFC 10 7

SBI LIFE 10 0

Abhishek Industries 8 9

CrossFunctional Team Needs assessment

3 6

0 7

Figure.3
Involvement of stakeholders
120 100 %age involved 80 60 40 20 0 Employees Shareholders Suppliers Customers stakeholders G&B App. G&B Interio HDFC Abhishek Ind. SBI Life

This graph shows the identification of stakeholders. This clearly shows the comparison between five companies like G&B Appliances, G&B Interio, HDFC & SBI Life & Abhishek Industries. RATE GIVEN BY COMPANIES FROM 1 TO 10 Areas G&B App. Employee 10 G&B Interio 10
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HDFC 10

Abhishek Ind. 8

SBI LIFE 10

Shareholders Suppliers Customers Table.5

0 8 3

0 7 8

0 5 6

10 8 10

0 4 3

Figure.4
ISSUES RELATED TO CSR
ORDER OF PREFERENCE 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0
BA L NA L IA L SO C AT IO AT IO G LO N AL

G&BAPP G&B INTERIO HDFC ABHISHEK IND. SBI LIFE

AREAS

IN

TE R

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This graph depicts the CSR activities with planning on issues. This clearly shows the comparison between five companies like G&B Appliances, G&B Interio, HDFC, SBI Life & Abhishek Industries. RANK GIVEN BY COMPANIES FROM 1 TO 4 Areas G&B App. Global Social National International Table.6 1 2 3 4 G&B Interio 3 4 1 2 SBI HDFC LIFE 3 2 1 4 4 2 1 3 ABHISHEK IND. 1 2 3 4

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Figure.5

ORDER OF PREFERENCE FOR CHOOSING CSR ACTIVITIES

ORDER OF PREFERENCE 3.5 3 2.5 2 1.5 1 0.5 0 ORGANISATION COMMUNITY AREAS COUNTRY G&B APP G&B INTERIO HDFC ABHISHEK IND. SBI LIFE

This graph depicts the planning CSR activities to take the consideration in different areas. This clearly shows the comparison between four companies like G&B Appliances, G&B Interio, HDFC, SBI Life & Abhishek Industries. Areas Organization Community Country Table.7 G&B App. 2 1 3 G&B Interio 2 1 3 HDFC 3 1 2 SBI LIFE 3 2 1 ABHISHEK IND. 2 1 3

44

45

Figure.6

TOTAL PROGRAMMES DONE BY DIFFERENT COMPANIES DURING LAST THREE YEARS

G&B Appliance G&B Interio HDFC SBI Life ABHISHEK IND.

This graphs shows the total no.of programmes done by different companies. This clearly shows the comparison between four companies like G&B Appliances, G&B Interio, HDFC & SBI Life. G&B Appliance G&B Interio HDFC SBI Life 3 23 18 10
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ABHISHEK IND. Table.8

28

Figure.7

This graph shows the comparison between four companies like G&B Appliances, G&B Interio, HDFC & SBI Life, for last three years.
CSR ACTIVITIES G&B App. G& B Interio HDFC Abhishek Ind. SBI Life

Sponsorship Charitable Contribution Community Programmes Environmental Preservation Plantation Of Trees Blood Donation Camps Free Hospitals Drugs Abuse Programmes Education Activities At Old Age Homes Involvement In Red Cross Club Facilities Awareness Programmes Cultural Programmes Pollution Control

0 0 0 0 1 1 0 1 0 0 0 0 0 0 1

0 3 2 3 3 1 3 0 1 1 0 0 3 3 0

0 1 1 3 0 3 2 0 3 3 2 2 0 3 0

3
3 0 3 3

0
3 2 0 0

1
3

0
0

0
3 0

0
0 0

0 3 3 2 1

0 1 2 1 0

Table.9

CHAPTER-4
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 FINDING OF THE STUDY SUGGESTIONS

CONCLUSION

FINDING

1. The G& B plays an important role in CSR.

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2. 3. 4. 5. 6. 7.

Existing programmes not aligned with countrys development goals. Limited Cross-functional partnership. Limited awareness of business benefits of CSR. Increasing public awareness. Different impact on society consideration. Less formal impact assessment are conducted for determine the success. 8. Any programmes in place to assist employees in understanding and coping with serious diseases. 9. Increasing monitor information on existing environmental laws. 10. Health and safety policy in companies. 11. The company has ever conducted any assessment of the health and safety effects of products and services on the wellbeing of customers or general public. 12.Company involved in CSR programmes in every years. 13. Less contribution of G& B Appliance in CSR programmes. 14.Identified the stakeholders. 15.G&B Interio, HDFC & SBI Life have more contribution in CSR as compare to G &B Appliances.

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SUGGESTION

More contribution of funds . Better allocation of resources. Proper designing of CSR planning in G&B Appliances. Conduct formal impact assessment.

Create policy on End of life products.

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CONCLUSION The project Titled CSR activities of Godrej with other companies was carried out among service and manufacturing companies. To know the contribution of G&B Applications for the society. This research is aimed designing CSR activities in G &B Applications. The information gathered through this research can be used by the company to improve its CSR programmes. This can increase the goodwill of the company and its overall performance. Thus this study is aimed to provide the management with some knowledge about CSR. The research also aims to provide some ideas to improve the companys present condition. To know the competition level and the competitive advantage of Godrej with the other CSR activities in other companies . With the help of this study Godrej can do more new CSR activities. At the end I want say that Godrej have a good position in mind of dealers and customers.

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BIBLIOGRAPHY

www.godrej.com www.wikipedia.com www.shine.com www.godrejappliances.com www.godrejindia.com www.csrhellas.gr www.zu.com

C .R .Kothari, Marketing Research MethodologySecond Edition; 2004

ANNEXURE: Questionnaire on CSR Activities

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Name of the company: -----------------------Name: ---------------------Designation: ----------------------Please tick only one option as mentioned.
Sr. Questions No. 1 Does your company has CSR programmes? 2 If yes, who all are involved in taking decision for choosing different programmes on CSR?(if yes, please rate it 1 to 10) a. b. c. d. 3 Senior Management Employees Cross-Functional Teams By means of a Needs Assessment Yes No

Do you have an annual allocation for these CSR programmes? 4 i). Have you identified your stakeholders? ii). If yes, who do you think they are?(if yes, please rate it 1to 10 ) a. Employees b. Shareholders c. Suppliers d. Customers 5 Are the identified stakeholders consulted to assess CSR priorities?

6 In planning these CSR activities do you take into consideration the issues, gaps and needs of:(please rank it 1 to 3 ) a. Organization b. Community c. Country 7 Are these CSR activities aligned with planning on issues related to: (please rank it 1 to 4 ) a. Global b. Social C. National
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d. International 8 During planning adequate analysis of the differing impact on society are considered. Formal impact assessment are conducted for determining the success/impact of these CSR activities 10 Do you monitor compliance with labour laws? 11 Is there a health and safety policy in your company? 12 Does your company formally record work-related incidents, injuries and illnesses on an annual basis? Are there any programmes in place to assist employees in understanding and coping with serious diseases? (HIV/AIDS, mentalillness, cancer etc.) Do you monitor information on existing environmental laws? Does your company adhere to any internally developed , local or international environment policies (your existing environmental management practices)? Does your company have a policy on End of life for its products? 9

13

14

15

16

17 Has the company ever conducted any assessments of the health and safety effects of your products and services on the wellbeing of customers or general public? 18 In the last five years, was your company involved in any of the following CSR programmes?(if , yes then tell no. of years) a. Sponsorships b. Charitable Contributions c. Community Programmes/Projects d. Environmental Beautification / Preservation e. Plantation of trees f. Blood donation camps g. Hospitals h. Drug abuse programmes
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i.Education j. Activities at Old age homes/child care centers k. Involvement in Red cross l. Club facilities m. Awareness programmes (for e.g. Global warming, Envoi. Pollution, ) n.Cultural programmes o.Pollution control

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