Initial ideas pitch

Content what is your project about? How will it be integrated? Audience Who are you making it for? Style and Form What will your text look like? Are there similar texts already in existence? Representation What is your ideology? Are you working with or challenging stereotypes?

Children whos dads had left them at a young age due to difficult relationships with their girlfriends or wives or due to economic situations The child is seen upset due to the fact that other kids have their dads, the artist follows the child as the child was him, as hes dad also left him The artist experiences flashbacks of him with hes dad Some scenes of the music video will be in black and white, and the rest in colour The music video, DVD and advertisement will be linked in colour scheme for example black and white will overlap with neutral colours, and the artist will be in the middle but as a faded image

Children of both genders who can relate to the situation of not having a dad Females who can sympathise, as they may have lost their husband or boyfriend and a father for their child Age: undefined Ethnicity: everyone Class: Every class although mostly working class Hobbies and interests: children are usually lonely and feel incomplete, they are sometimes unsociable but are still stereotypes of children going out with their friends

The concept of the video of the artist following a child around as it were himself is similar in the music video whos laughing now by Jessie J The music video will feature flashbacks of the artists childhood with his father which I want to look like the flashbacks in the video My last by Big Sean ft. Chris Brown The DVD cover and magazine will be linked together as the colour scheme will be black and white also using light neutral colours for example Neyos album Libra Scale and I want the text to be bold and capitalized like Enriques album.

The ideology of this video is dads leaving their children at very young ages, due to stereotypical factors such as financial debt, the father doesnt want the stress, continuous fighting with his wife/girlfriend