TV FUND RAISER CASE

Group 10 Preeti Kaushik Rahul Pandhi Shipra Mahajan Subramanian Chidambaran Tarun Gupta PGP25085 PGP25086 PGP25097 PGP25104 PGP25106

11th Sep, 2009

1 Proprietary and Confidential

Agenda
I.
II. III.

Case Description
Solving Methodology Model Snapshots

IV.
V.

Recommended Strategy
Q&A

2 Proprietary and Confidential

I.
II. III.

Case Description
Solving Methodology Model Snapshots

IV.
V.

Recommended Strategy
Q&A

3 Proprietary and Confidential

Case Description
WHCZ TV STATION

FUND RAISING CAMPAIGN

PROMOTIONAL STRATEGY 1

PROMOTIONAL STRATEGY 2

GOLF UMBRELLAS

MAGAZINE SUBSCRIPTION

GOLF UMBRELLAS

CONTRIBUTIONS BY INDUSTRIALIST

4 Proprietary and Confidential

I.
II. III.

Case Description
Solving Methodology Model Snapshots

IV.
V.

Recommended Strategy
Q&A

5 Proprietary and Confidential

Solving Methodology
Step
1
Projektinhalte Solving Methodology

Step

Understanding the Case and Excel Tool to be used

Step I

Case at hand has been studied across two promotional strategies Since income from promotional activities needs to be maximized under some constraints, an excel can be used.

Step I

Analysing the Base case (Promotional Strategy 1) through solver

Step II

Base case was solved through solver for optimizing the net income

Step II

Analysing the Extension case (Promotional Strategy 2) through solver

Step III

Extension case was solved through solver for optimizing the net income

Step III

Recommendation

Step IV

The promotion strategy with maximum net income under the given constraints has been recommeded

Step IV

6 Proprietary and Confidential

I.
II. III.

Case Description
Solving Methodology Model Snapshots

IV.
V.

Recommended Strategy
Q&A

7 Proprietary and Confidential

Model Snapshots

8 Proprietary and Confidential

Model Snapshots

9 Proprietary and Confidential

Model Snapshots

10 Proprietary and Confidential

Model Snapshots

11 Proprietary and Confidential

Model Snapshots

12 Proprietary and Confidential

I.
II. III.

Case Description
Solving Methodology Model Snapshots

IV.
V.

Recommended Strategy
Q&A

13 Proprietary and Confidential

Recommendations
Net Income in Promotional Strategy 1 (Base Case) 3018000 Net Income in Promotional Strategy 2 (Extension Case) 2150000 Thus Promotional Strategy 1 (Base Case) has been recommended

14 Proprietary and Confidential

I.
II. III.

Case Description
Solving Methodology Model Snapshots

IV.
V.

Recommended Strategy
Q&A

15 Proprietary and Confidential