P&B Project Structure

Section 1: Product Management

Topic 1: Category attractiveness analysis
Explanation of Porters Five Forces Theory for a particular company

Topic 2: Competition analysis

Explanation of Competitor Analysis System for a particular company

Topic 3: Customer analysis

Identification of various roles applicable in purchase process from product consumption perspective Explanation of buying decision process from product consumption perspective Identification of segmentation variables to be considered for a particular company

Topic 4: Product Strategy

Identification of product type on the basis of various classification parameters Explanation of Theodore Levitts Product Level Hierarchy for a particular company Explanation of Product-mix strategy for a particular company Explanation of Packaging and labeling strategy for a particular company Topic 5: Pricing Strategy Identification of pricing objective strategy applicable for the industry Identification and ideation of pricing tactics applicable for a particular company Topic 6: Promotion strategies Design of 5 Ms of advertisement campaign for a particular company Identification and ideation of consumer and trade promotion strategy for a particular company Design of PR campaign for a particular company Design of BTL strategy for a particular company Topic 7: Channel strategies

Identification of appropriate particular company

channel

management

strategy

for a

Section 2: Brand Management

Topics to be announced later.

Deadline:
Submission of group name, members (along with enrolment numbers), product and company to be considered: 26th August11 Submission of 1st Section of the project: Submission of 2nd Section of the project: Presentation: 9th September11 23rd September11 Last week of September11