BRAND Click to edit Master subtitle style PREFERENCE OF COCA COLA PRODUCTS AVAILABILITY IN THE MARKET & PRODUCT

EXECUTION

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OBJECTIVE OF THE STUDY

To study the brand preference of consumers towards coca-cola products in Varanasi. To study the brand preference of retailers in towards coca-cola products.

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COMPANY PROFILE

US based company, launched in India in 1977. Made its return to India in 1993. Leading company in India in the beverage segment.

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RESEARCH METHODOLOGY

Descriptive research involving numerical reports made via Data collected through questionnaires or interview or through observation. Data Collection: (Questionnaire) Primary Secondary

(Internet, journals)
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DATA ANALYSIS
REASON OF BRAND PREFERENCE

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DO YOU CONSUME ONLY ONE BRAND OR MANY OTHER ?

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IN WHICH COMPANY DO YOU GET MORE BENEFIT ? WHICH BRAND CUSTOMER MORE ASK ?

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FINDING

Maximum numbers respondents have Coca Cola. Maximum of consumers select only on brands that represent 60%. Maximum consumers consume Coca Cola at Retail shop.

In order to select soft drinks consumers gives value to the taste over the brand availability & 4/14/12 coldness.

CONCLUSION

Coca Cola brand is most famous among retailers and consumers at Varanasi. Under Coca Cola, Thums-Up is most famous brand which is recognized for its strong taste. Thanda matlab Coca Cola is the most famous add.

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