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  • Date of Allotment: September 05, 2011 Date of Submission: September 16, 2011

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    Dinesh Nigam
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    This document outlines a homework assignment for a marketing management course. The objectives are to understand target markets and targeting strategies used by contemporary marketers. Students must choose a product or service, describe its target market based on undifferentiated, concentrated, or differentiated targeting strategies, and explain how the organization reaches that target market. The assignment is individual and breaks down marks between defining the target market and describing the company's targeting strategies.

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    This document outlines a homework assignment for a marketing management course. The objectives are to understand target markets and targeting strategies used by contemporary marketers. Students must choose a product or service, describe its target market based on undifferentiated, concentrated, or differentiated targeting strategies, and explain how the organization reaches that target market. The assignment is individual and breaks down marks between defining the target market and describing the company's targeting strategies.

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    6 views1 page

    Date of Allotment: September 05, 2011 Date of Submission: September 16, 2011

    Uploaded by

    Dinesh Nigam
    This document outlines a homework assignment for a marketing management course. The objectives are to understand target markets and targeting strategies used by contemporary marketers. Students must choose a product or service, describe its target market based on undifferentiated, concentrated, or differentiated targeting strategies, and explain how the organization reaches that target market. The assignment is individual and breaks down marks between defining the target market and describing the company's targeting strategies.

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    LOVELY PROFESSIONAL UNIVERSITY Homework-1 School of Business (Q1) Name of the faculty member: Parminder Pal Singh Course

    No. MGT514 Class: MBA (IB & Twinning) Max. Marks: 10 S. No Roll No Topic No. Semester: 1st Date of Allotment: September 05, 2011 Objectives of Academic Activity Course Title: Marketing Management Section: 1105 & 1107 Topic Batch: 2011 Evaluation Date of Submission: September 16, 2011 Department of Management

    The objectives of this academic activity of marketing management to Understanding the Target market and Target Strategies Used by contemporary marketers.

    Based on 3 targeting strategies i.e. Undifferentiated, concentrated & Differentiated, choose any product/ service that describe the targeting strategy of a particular organization. Describe the target market & explain the strategy being used to reach the market.

    This is an individual assignment. No two students should have the same companies to work upon. Break up of marks: 1) Target market definition (2 Marks) , 2) Strategies of company to reach target market(8 Marks)

    Sig.of COD-S Date:

    Sig.of Co-ordinator Date:

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