WITH THE NAME OF ALLAH THE MOST GRACIOUS AND THE MOST MERCIFULL

Brief Introduction about Presentation

Nike is an American Company Incorporated in 1968 as Blue Ribbon Sports. During 1970s Nike was in its rising stage. Expanded its Operations and opened more production plant Market share was increased. From 1980 their declining stage started.

HISTORY OF NIKE

Nike was founded in 1972 Headquarters of Nike: Beaverton, Oregon, USA. Key People of Nike: Philip Knight, Bill Bowerman & Mark Parker Total employees of Nike were 26,700 (according to 2006)

HISTORY OF NIKE

Carolyn Davidson at Portland University designed Nikes trademark Swoosh The first Nike shoes was introduced in spring of 1972 Nike has more than 500 factories in 45 countries. Most of the factories are located in Asian countries including: Pakistan, India, Malaysia, Korea and others

FROM 1970-1980

Bill Bowerman's and Knight's made a company named Blue Ribbon Sports Blue Ribbon Sports changes its corporate name to NIKE A soccer/football shoe is the first NIKE model to hit the retail market A Nike T-shirt to promote the shoe becomes the first apparel item

In 1990s

Nike acquires Tetra Plastics to assure exclusive supply of parts of their Air-Sole units Nike Eyewear is introduced in October Nike Asia takes off China becomes both a source country and a vital market for Nike The Nike Air GX and Air Foam shoes bring new levels of comfort to soccer and basketball

INCLINING STAGE OF NIKE

In the 1970s Nikes growth was aided considerably by an important socio-cultural development. The first line of Nike footwear is introduced called "Moon Shoe" that features a waffle sole Nike held weekend races runs to raise money for charity

INCLINING STAGE OF NIKE

In 1970 Nike has the right place for the right product. At that time companies sales and market shares increased dramatically Nike continued to build its marketing strategy around increasing the products visibility. The company expanded its product line by marketing a variety of shoes for different track events

SPONSOR&ADVERTISEMENT

To make there name in the global level nike sponoserd many atheletes Sponsored German tennis player Michael Stich Sponsored Italian National Soccer Team Nike print ad with the tag "There is no finish lin .

INCLINING GRAPH
90 80 70 60 50 40 30 20 10 0 ADIDAS PUMA REEBOK NIKE 1968-1972 1972-1976 1976-1980

DECLINING STAGE

Total profit at the end of 1984 was 7.8 million dollars The total loss was 2.1 million at the end of 1985. At the end of 1984 Nike profit was down to almost 30 percent. Faced with an 11.5 percent drop in domestic sales of its shoes in the 1984

REASONS FOR DECLINING

Arrival of the competitors in the market like Adidas and puma Style of shoes were getting old Nike market share was also damaged due to the demographic changes IN 1980 the number of teens of Nike were less then in 1970 Nike spend a lot that is 10 million dollars in advertising

REASONS FOR DECLINING

INORDER TO MAINTAIN HIGH QUALITY PRODUCT THEIR COST PRICE WAS VERY HIGH WHICH EFFECT THE COMPANYS REVENUE

MUSLIM NATIONS CONTROVERSY WITH NIKE

In 1998, Nike used a logo Air on athletic shoes that resembles the word Allah in the Arabic script Due to the protest of Muslims Nike lift up all that material and waste it Loss of Nike due to the embarrassing mistakes

DECLINING STAGE
90 80 70 60 50 40 30 20 10 0 REEBOK ADIDAS PUMA NIKE 1980-1984 1984-1988 1988-1992

REQUIRMENTS FOR NIKE

They should know who are their customers They should modify their product They should follow More For More strategy They should divide their market in to different segments i.e. demographically, phsychographically Collect primary data and built strong strategies against competitors They should be very conscious about cultural differences

NIKES CURRENT POLICIES

Nike strong its R&D department Today Nike market it products to everyone They are targeting their customers in to various groups They maintain their core values Focusing on innovation, developing new product lines Creating sub brands and connecting with customers of all kind

NIKE CURRENT PROGRESS

Nike now capture a 42% market share in United States And more then 25% in all over the world Nike now willing to achieve the stairs of success more and more

CONCLUSION
The rules or principles which we are studying in marketing are very important for a firm to success in market
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THANKS

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