HYATT REGENCY MUMBAI

Customer Preferences and Perception in Selection of a Five Star Hotel

Presented by : Santosh Iyer Roll No : 137 Project Guide : Ms. Anjali Taide

Objective of the Study

To find customer preferences and perception in selection of a

Five Star Hotel.

Scope of the Study

Findings can be used by the industry to understand customer

preferences. Can focus on improving the current standards to meet the customer preferences. Can be used as a tool to retain a strong customer base.

Limitations of the Study

Sample Size of 40 was selected at random. Had to limit the study to Hyatt Regency and its direct

competition. Due to unavailability of appointments with the clients, Telephonic Interviews had to be done. Informants mistrust on the intention of the Interview.

Research Methodology
This project is based on information collected from primary

sources and secondary sources. After a detailed study, an attempt has been made to present comprehensive analysis of the peoples preferences in selection of a Hotel in Mumbai.
An attempt has been made to highlight various basic preferences

like Price, Brand, Offers, Food, Location/Distance, Service Standard, etc.

Data Analysis

Data Analysis

Recommendations
Preferences vary from person to person. Focus on customer service and earn customer loyalty. Higher Brand recall rate. Competitive Rates. Improve the Food and Beverage experience. Promotional Offers recall rate. Timely offers to attract more customers. Focus on providing the best possible service to every customer

on every visit.