Market segmentation

Cellular service market is a diverse set of people. Ufone and other cellular companies segment their market on four bases: - economy, age, gender & occupation. I. ECONOMY: Upper class, Middle class, socio-economic class, lower class II. AGE: Teenagers, youngsters, middle age, aged people III. GENDER: Male & Female (ladies) IV. OCCUPATION: corporate class, Business class, working class

Market segmentation of Ufone according to their brand or package

BRAND OR PACKAGE
Post pay brand

TARGET MARKET
CORPORATE CLASS

REASON FOR TARGETING

High usage for business and working people

Uth package(sasta sms)

YOUTH

High usage for youth specially lower class youth

Ladys package

LADIES

Ladies can talk more

Kisan package

KISAN

For hard working Kisan... this package is offering reasonable rate according to the economic situation and the working time of the farmers

Tension free package

LOWER AND SOCIO ECONOMIC CLASS

High usage

U won package (sasti call)

MIDDLE AND LOWER CLASS

High usage