2011 LIVINGSOCIAL

DINING OUT SURVEY

Nat|on's nottest D|n|ng Scene

uC ranks lLself as Lhe 6
Lh
besL dlnlng scene ln Lhe
counLry

D|n|ng Cut Irequency
Average Mea|s Laten Cut er Week


#
Mea|s
Loca|
(rank)
Nat|ona|
1oLal Meals LaLen
CuL er Week
4.97 8 4.78
8reakfasL/8runch .78 13 .836
Lunch (Carry CuL) 1.70 6 1.32
Lunch (SlL uown) 1.04 9 1.04
ulnner 1.43 9 1.38

1op S Cu|s|nes Most Common|y
Laten When D|n|ng Cut

kank Loca| kank Nat|ona|
# 1 Chlnese # 1 lLallan
# 2 lLallan # 2 Mexlcan
# 3 lzza # 3 Chlnese
# 4 Mexlcan # 4 lzza
# 3 Seafood # 3 SLeakhouse

1op S New 1ypes of Cu|s|ne
1r|ed When D|n|ng Cut

kank Loca| kank Nat|ona|
# 1 1hal # 1 1hal
# 2 lLallan # 2 lLallan
# 3 Chlnese # 3 Mexlcan
# 4 Seafood # 4 Chlnese
# 3 Creek/MedlL # 3 Seafood

Se|f-Descr|bed Lat|ng nab|ts

Descr|pt|on Loca|
Loca|
(rank)
Nat|ona|
MeaL Lover 38 20 43
LxperlmenLal 39 3 33
loodle 22 13 23
SweeL 1ooLh 26 3 21
lasL lood !unkle 21 7 19
PealLh nuL 20 4 18
Locavore 10 11 11
vegeLarlan/vegan 8 1 3
lood 1rucker 3 13 4

1hree nottest Wash|ngton DC L|v|ngSoc|a| kestaurant Dea|s

SweeLgreen (Cafe), 10/18/10, 10,339 vouchers sold
8rasserle 8eck (8elglan), 2/8/11, 9,913 vouchers sold
kushl (!apanese/Sushl), 8/13/11, 9,803 vouchers sold
WASnING1CN, D.C.
Vote Vegetar|an - Survey I|nds D.C. to be 1op Vegetar|an U.S. C|ty
Add|t|ona| Iacts
u.C.'s preference of vegeLarlan and vegan resLauranLs ranks #1 ln u.S.
Also ranks number one for LLhloplan food among u.S. clLles
1hey are leasL llkely Lo say Lhey are meaL lovers
1op Nat|ona| kesu|ts
Carnlvore naLlon? nearly half of Amerlcans (43) descrlbe Lhemselves as meaL lovers"
Cnly 18 descrlbe Lhemselves as healLh nuLs" and 3 as vegeLarlan/vegan"
1he average Amerlcan eaLs abouL flve meals per week aL resLauranLs
1hal ls Lhe number one new" culslne dlners are Lrylng.



MeLhodology: 1hls sLudy of 4,000 consumers ln Lhe Lop 20 medla markeLs (uMAs) was conducLed by Mandala 8esearch, LLC
vla an onllne survey among consumers 18+ who have made a purchase onllne wlLhln Lhe pasL slx monLhs or are very llkely" Lo
make a purchase onllne wlLhln Lhe nexL 6 monLhs.