Ankur Protein Industries Ltd.

INTRODUCTION
Ankur Group was established way back in 1992, in the mainland of groundnut crop production, Ahmadabad. The soil in this part of the nation is possessing higher qualities and productivities of groundnut crop. The conventional business of oilseed trading has been grown to a fully fledged business process model from manufacturing to logistic supply in Gujarat. The groups Ankur has been renowned and established brand in the Gujarat. Our commitment to growth is anchored by a belief in being strategically focused on our brands, our people and innovation across our supply chain and infrastructures. At Ankur Group, we believe in brands. We believe brands make a difference, whether it is one of our leading consumer brands or customer brands. We believe brands are fundamental to creating value and driving differentiation within the food industry. Brands, and their unique attributes and associations, help build consumer loyalty and trust which are essential to driving sustained business growth and profitability. At Ankur Group we also believe our supply chain must reflect innovative thinking and exceptional execution to help us be competitively advantaged and/or best in class in all critical facets of our operations. We are committed to the spirit of continuous improvement and competitive benchmarking in nationwide sourcing, conversion distribution and logistics and product development. At Ankur Group, we believe in the power of people, as a sustainable competitive advantage in everything we do. It is our ongoing philosophy to attract, develop, recognize and retain the finest talent available in our industry. We believe a high performance operating culture must be based on both the quality of our associates, and the standards and values they set and lead by. This commitment starts at the top of our organization and is shared in every corner of our Gujarat operations.

Ankur Protein Industries Ltd.

HISTORY & DEVELOPMENT

Ankur Protein Industries Ltd was established in since 1992 at Changodar GIDC Sarkhaj road Ahmadabad. It is a large scale industry because its investment is up to 100 Corers. Ankur Protein Industries Ltd is Public Ltd. The total area of occupies of the units are 414582 Sq. Ft.

Ankur Protein Industries Ltd.

MISSION & VISSION

MISSION Our mission is to provide standard design and better qualities of product for satisfy to customer. Quality up to date To emerge manufacture of plant the latest technology delighting customer on the sustained basis. A world class product Faster inauguration and creativity at all level

VISSION Our vision is to be the leading value added edible oils and specialty grocery Products Company to the consumer products in western part of India. We are committed to the strategic growth of our brands, the growth of our people and to be an industry leader in all facets of our business.

Ankur Protein Industries Ltd.

RESEARCH OBJECTIVES
Primary objective: To provide the product improvement of Ankur Protein Industries Ltd. Secondary objective: To study the best branch and the largest selling brand in the oil market. To identity that which changes is done in sales of Ankur oil regarding the customers point of view. To study the preference of customers at the time of purchase. To study out the factors like low price, more healthy easy available, sales promotion etc on the basis of the respondents (customers) purchase companys different oil. To study the how to improve the product quality and futures, so it is more suitable to customers.

Ankur Protein Industries Ltd.

RESEARCH DESIGN:Research design is the basic plan. This guides the data collection and analysis phases of the project .It are the frame work. Which specifies the type of information to be collected the sources of data collection procedure TYPES OF RESEARCH Exploratory research Literature research Depth interview Focus groups Case study Project Techniques Two stage design

Conclusive Research Case method Statistical method Descriptive research analysis Panel design Cross sectional design Field studies

Causal Research In conclusive research we are using Descriptive Research. In descriptive Research we are using Cross Sectional Design A type of research design involving the collection of information from any given sample of customers has collected information from 50 customers about brand of the Ankur Edible oil.

Ankur Protein Industries Ltd.

SOURCES OF DATA
Marketing research data can be broadly classified as primary and secondary data.

Primary data:
Primary data collected through direct contact with the customers by the questionnaire.

Secondary data
And secondary data getting from books, magazines, web side etc. so in the project both primary and secondary would be used.

RESEARCH APPROCH:
Primary data can be collected in five ways observation, focus group research survey, and behavior data and experimental research. In my marketing research survey. I had collected primary data through SURVEY METHOD in my research project. I have meet personally to the customers, and collection of data of their views.

RESEARCH INSTRUMENT:
A questionnaire consists of a set of question presented to respondents for their answer. In May marketing research I have used both types of question in questionnaires Open ended questionnaire. Close ended questionnaire (Multiple choice) Mostly all question are close ended (Multiple choice) type question. There is only one open ended type of question.

Ankur Protein Industries Ltd.

SAMPLING TOOLS & METHOD

The sampling method or design describe the procedure by which sample is selected. There exist to class of method by which sample can be sale. The company is using Non probability Sampling Techniques. Because it is Convenience sampling for respondent.

SAMPLING SIZE: Survey is conducted on the 50 customers in Kadi.

CONTACT METHOD:
PERSONAL INTERVIEW It is a direct from of investigation of involving face to face communication feedback information. If offer a sense of the participation. It is a more flexible from of data collection. Complex question can be asked. The interview can have the question to secure more information.