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Re-imagine!

Speech: Story
Line in 100 Words or Less

Tom Peters/0106.2006
Re-imagine! Speech: Story Line in 100 Words or Less

1. Wildly altered context (technology, China-India, global terrorism, etc)


4. Only answer: adaptive skills and bold-breathtaking innovation
(top-line focus rather than cost-cutting focus)
3. Race way, way up the value-added curve (implemented “game-altering
solutions” rather than “services,” “experiences” rather than
“transactions,” and much more)
4. As part of value-added exercise, pursue Ripe & Enormous “new”
markets—Women, Boomers & Geezers
5. Radical (!!!) use of IS-IT
9. A “Roster” of Weird & Wondrous & Entrepreneurial “Talent” engaged
in “Wow Projects”
11. “Metabolic Leadership” (Passionate-Radical Leaders who instill a
Discipline of Execution, a Quick Tempo-Adaptive Culture and
an appetite to “Eat Radical Change for Breakfast”)

(96 words by my count)

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