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SWOT Analysis of Canara Robeco Mutual Fund.

Presented By: Poonam Purohit 12

Canara Robeco Mutual Fund


Canara Robeco Mutual Fund is a Joint Venture between Canara Bank (India) and Robeco (Netherlands) a asset management company that Manages about US$180 Billion worldwide. Canara Robeco Mutual Fund is the oldest Mutual Fund in India established in December 1987 as Canbank Mutual Fund. Subsequently, in 2007 Canara Bank partnered Robeco and the mutual fund renamed as Canara Robeco Mutual Fund. Products Offered: 20 Funds Across All category Comprising of Equity ,Hybrid and Debt Funds.

SWOT Analysis of Canara Robeco Mutual Fund.


Strength: Managerial ability of Fund Managers. Goodwill of Canara bank and Robeco. Excellent Sales and Sales Support Team. Excellent Professional Relationship across all Distribution channels. Weakness: Recent Merger so lack of brand name. Delayed Decision Making. Incompetent to Match Competitors Brokerage rate. Lack of proper Marketing strategy.

Opportunities: Increasing Awareness of Mutual Fund as a mode of Investment. Increasing FDI and FII in the Indian Market. Changing Guidelines of SEBI. Changing Investment Patterns.

Threats: Entry of Major Players in Mutual Fund Sector. Changing guidelines of SEBI. Volatility of Indian Stock Market. Changes in Taxation Policies.

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