I. Whats the best live show you have ever seen? Phoenix, Arizona. Two thousand and six.

Seven friends fresh out of high school. Eighthour drive. Rented white church van with seating for fifteen. One great show. Tool. II. What are your first 3 questions when handed a new project? When is the deadline? How much creative freedom do I have? Who else would like a coffee? III. You just got the afternoon off, what do you do? A] Ingest written word. B] In short: Indulge in pure analog. At length: Bicycle pedals, rotations of the gears. Once dormant battery acid cascades out from behind broken dams, pumping though my veins to the rhythm dictated by the ever-changing terrain. Internal percussions begin beating inside my skull, deep in the burrows of my brain. A self-generated rhythm signifying the heart beats red. Neurochemicals join the concert, first endorphins start bobbing, no, now they are raging, like water molecules boiling on a stove. Runners high. Impending darkness creeps. The stars have already begun their conquest of the sky. The prolonged lack of weather has preserved every morsel of dirt like a footprint stamped on the lunar surface. Lines in the sand drift in and out of focus. Fresh tracks? Maybe older, or ancient. Regardless I perceive them in uniform. The fast approaching absence of light accelerates the urgency of my thoughts. Actions transcribe frantic biological synapses. Gravity closes its fist, pulling man and machinery into a controlled descent. Controlled only in that I am going slow enough to react to the immediate rocks below and the longer horizon of the approaching downhill curve, fast enough that I don't know if I will navigate either. No letting up now, hourglasses dont pause, cities dont build themselves. C] Exploring the offerings of Sonoma Country and Web. D] Homework (chosen the most often) IV. How would you convince a client that their idea for a campaign might not be the best? I would bring forth an idea I believe to be better, without being dogmatic. Instead, I would attempt to align their thoughts with my own by walking them through the advantages of one option as opposed to the other. If I didnt have a full-scale alternative

to their idea prepared, I could either work with them in real time to strengthen their original thoughts, or ask for some additional time to test their proposal. V. If you could hire one cultural icon or fictional character to work with, who would it be and why? Cultural Icon: Steve Jobs (granted generic). In his time at the helm of Apple, he likely displayed the very best CEO execution we will see in our lifetime. He defines what it is to be a communicator, marketer, leader, builder of internal cultures and visionary for the masses. A name forever married with innovation. Fictional: The most interesting man in the world. VI. What are your career goals, hopes, and dreams? My goal is to succeed in the entrepreneurial world. I want to wear many hats, and tackle previously undefined problems. My interest resides in marketing, branding, entrepreneurship and business development. If I told you I knew exactly what problems I want to solve, Id be lying, and even if I did know, the areas where current opportunities exist are never static; an idea today is history tomorrow. My ultimate dream is to play the role of David with a small team and build cities, that is build something that will become bigger then myself, something that enriches the lives of many. VII. Proofs are due on press by end of day and your designer called in sick. Whats your solution? It depends on how far along the proofs are and if there is any possibility I can still have them completed by days end. If it is something I can still complete given what I know, or help with the designer via the phone or Internet, I will get it done. If I know there is no possible way to get them done without the designer physically in the office, I will refuse to submit work that is unacceptable. Doing so will make me, the designer and most importantly the company look unprofessional. If it takes an extra day to not embarrass the company, by all means it should be taken. VIII. What's your opinion of the "Porsche Everyday" campaign? It is brilliant in that the campaign combines two once separate worlds. The traditional view of Porsche occupies one world. Its ingredients include the high performance sports car reserved for backcountry roads on Sundays, owned by the guy (or gal) who already has six other cars for every flavor of the week, or the guy who used to roll around behind a four horse buggy (instead of two) and really cannot drive a Porsche but bought it as a trophy to his old money success. Bottom line, this is not a world of

practicality. In this view Porsche is on par with tuxedos, ugly Christmas sweaters or your favorite pair of boxers, in other words, reserved for special occasions, and assuming you have any of them implies you also have plenty of practical alternatives for the everyday. For all intents and purposes, Ill call this world the weekend. The other world is one of practicality, called the regular or the routine. It is the stereotypical world of the Mondays typified by Office Space. This place is in no way fun but, like calling your mom, it cant be avoided. Now these two worlds are supposed to remain separate. Youre not supposed to have fun in the office, because, well, youre not. Porsche is saying Hey, we are where the week meets the weekend. Who says that you have to have a truck to do a trucks job and cars capable of 200mph are only good for going 200mph? Who says only Fridays can be casual? Who says you cant have a little spice with your meat and potatoes? Would you like some cake with that, too? With our cars, you can do all the things you can do with the average box rolling on four wheels, and not only can you do it, you can have fun doing it (think Googles work culture), and oh yeah, our engines never stop beating Porsche blood. Not only does Porsche express the everyday magic with new advertising, they are getting actual owners to submit their own videos and stories to really try and speak to the consumer. It grounds the whole campaign in reality, all while making the recipient of this message sit back and completely rethink what a Porsche is, and what it can be. Through marketing they are expanding their product into different segments, while maintaining the original appeal of a fast, sexy, and beautifully engineered car. A tactful punch delivered at BMW, Mercedes and the like. IX. In one sentence describe what makes great marketing. Great marketing speaks. X. How is Family Guy written? Along the same lines as the lost city of Atlantis, the moon landing, and Tom from Myspace, the writing process for Family Guy may not even exist in the traditional sense of the word. Said differently, the writers at Family Guy may prefer copy and pasting (or possibly using scissors and glue sticks, as is the accepted practice in any elementary school) over tools most writers typically rely on, i.e. the pen. According to the source South Park, the writers are actually creatures composed primarily of large amounts of fat and flesh. No, not Americans, for these creatures are without opposable thumbs. While I agree with many fundamentals of this premise, I believe it is incomplete. I think it is highly likely that the writers are not even animate objects. The writers may in fact be

a machine, comprised of a simple, five-part algorithm. One part slapstick, pie in the face, low-hanging fruit, one part pop culture, one part The Simpsons, plus a helping of enigma, and lastly filler words that act as the frame, holding the entire structure together (rumor has it a few small tweaks to the inputs of this algorithm and you have everything from mainstream rap to John Maddens commentary). The result of this algorithm watches more like an Internet clip show then anything with a sense of direction or plot, perfect for todays ADHD youth.