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  • Nelsen Social Networking Index

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    - During 2008, the collective time spent on social networking declined by 33% but in January and February 2009 it showed a record jump, erasing most of the previous year's decline. - In 2008, time spent on MySpace was nearly 5 times Facebook but now time spent on Facebook is more than 3 times MySpace, a reversal. - The number of people engaged in social networking continues to break records, with January showing the second biggest increase and February setting another record, though growth eased. In the past 3 months, the adoption index has risen 30 points, exceeding the 18 point gain in the first 11 months of 2008.

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    - During 2008, the collective time spent on social networking declined by 33% but in January and February 2009 it showed a record jump, erasing most of the previous year's decline. - In 2008, time spent on MySpace was nearly 5 times Facebook but now time spent on Facebook is more than 3 times MySpace, a reversal. - The number of people engaged in social networking continues to break records, with January showing the second biggest increase and February setting another record, though growth eased. In the past 3 months, the adoption index has risen 30 points, exceeding the 18 point gain in the first 11 months of 2008.

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    4 views5 pages

    Nelsen Social Networking Index

    Uploaded by

    Papa Aura
    - During 2008, the collective time spent on social networking declined by 33% but in January and February 2009 it showed a record jump, erasing most of the previous year's decline. - In 2008, time spent on MySpace was nearly 5 times Facebook but now time spent on Facebook is more than 3 times MySpace, a reversal. - The number of people engaged in social networking continues to break records, with January showing the second biggest increase and February setting another record, though growth eased. In the past 3 months, the adoption index has risen 30 points, exceeding the 18 point gain in the first 11 months of 2008.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
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    of 5

    160 150 140 130 120 110 100 90 80 70 60 50 40

    Nelsen Social Networking Index

    Dec-07 Jan-08 Feb-08 Mar-08 Apr-08 May-08 Jun-08 Jul-08 Aug-08 Sep-08 Oct-08 Nov-08 Dec-08 Jan-09 Feb-09

    Adoption

    Time Spent

    Headline:
    When the Economy Sucks, Commiserate With Your Facebook Friends for Nothin

    Social Networking Patterns


    (February 2009 Summary)

    During 08, collective time spent in online 2008 -33 social networking declined by 33% However, in Jan & Feb 09 it showed a record jump erasing most of last years decline
    2009 +33

    One year ago, collective time spent on mySpace was nearly 5X Facebook Today, time on Facebook is more than 3X mySpace, a stunning reversal of fortune

    For businesses wanting to truly connect with customers, these tools are becoming mainstream

    Social Networking Patterns


    (February 2009 Summary)

    The number of people engaged in social networking continues to break records


    January showed the second biggest increase ever, following Decembers record jump. In February, growth eased a bit but still set another record. In 3 months, the adoption index has risen 30 points, far exceeding the 18 point gain of the first 11 months last year

    About Dialog Consulting Group


    Dialog Consulting Group helps senior executives enhance the conversations with their most important internal and external constituencies using social networking, social media, and internet communication tools. Engagements lead to improved sales effectiveness, better product design, increased market share, and higher customer satisfaction; in short, to improved profitability for your business. Principal Dave Nelsen is an award-winning CEO who has founded and run several companies including www.talkshoe.com, who has raised over seventy million dollars in Federal, angel investor, and venture capital, and who has successfully tackled many of the same challenges that his clients are facing. He can be reached at:
    dave@get121.biz 412-779-2788 (mobile) @davenelsen (Twitter)

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