Professional Documents
Culture Documents
• India
Satellites into space, but no indigenous
car
• TELCO’s initiative
Basic Concepts of new Car
• Space
• Easy entry and exit
• Safety
• Economy of diesel
• Price
• Contemporary design
Market shares till 1998 Market shares after Indica launch, Dec.
'99
Uno
Matiz Indica
6% Maruti Maruti
15% 18% Maruti
Santro Uno Santro
36%
7% Matiz
Maruti Matiz
Santro Matiz
57% Uno
22% Uno 12% Santro
Indica
27%
THE ROAD AHEAD……PAST
• PHASE 3
Failure of Indica and Subsequent
launch and Success of Tata Indica V2.
Changes in Business Policies
• Change in the top management
• Working Capital mgt
• Quality Inititaives for Clear and visible
results
Changes in Business Policies
• Gearing up with CRM
• Getting the right systems
• Customer’s Safety First
• Partnering Again
THE ROAD AHEAD……
PRESENT
• PHASE 4
Launch of Tata Indica Xeta
CHANGES IN TATA OUTLOOK
• Focus on the youth
• Car changed to make it more zippy with
good mileage
• More focus on CRM
• Focus on women consumers
• International look and feel
THE ROAD AHEAD……
FUTURE
• PHASE 5
Tata’s 1 Lakh Car
PORTER ANALYSIS
PORTER ANALYSIS
• New entrants : Bajaj ,TVS Motors
• Substitutes – quadricycles
• Competitors – Skoda, Maruti, Hyundai
• Distributors – New Distribution network
• Suppliers – Supply chain
PROPOSED MODEL
Change in TATA Outlook
• Tie up with local manufacturers
• Rural training – rural employment
• Focus on two wheeler segment buyers
• Car design, technology outsourced
Competitor responses to the 1 lakh
car
• Maruti – Mr. Khattar – not possible to sell
at the quoted price
• Hyundai– will compromise on safety,
emission norms etc
• Bajaj – we can make better car