Professional Documents
Culture Documents
CHAPTER NO: 3
Part I
Product Markets
Subsidiaries
TRADE THEORIES
Mercantilism Absolute advantage Comparative advantage Factor Endowments theory The product lifecycle theory National competitive Advantage
1. MERCANTALISM
1st international theory emerged in England in mid-16th century. Gold and silver are the medium of exchange and trade Country could earn Gold and Silver by exporting goods. The doctrine of mercantilism explains Zero-sum game.
NEW PRODUCT
MATURING PHASE
STANDARDISED STAGE
a. Firm differentiates product from competitors and/or expands product line in foreign country.