Professional Documents
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Value Chain
Value Chain
c. Strategies:
Differentiation Develop products & services which are different from what the competition offers superior attributes distinguishing features
Cost Leadership
Differentiation
Cost Focus
Focused Differentiation
Cost leadership
Focused differentiation
Cost focus
Definition: Value chain- consists of the major activities that have been added to the product during its creation, development or sale. Primary activities : the creation of product or service
inbound logistics - order entry data collection, obtain raw materials, subassemblies Operations - order processing, MRP; transformation of inputs to finished goods
Outbound logistics - distribution & sales data; storing products, Marketing sales - promotions, discounting; establishing a customer need Service activities - calls, returns, product rotation and maintenance
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Value Chain with Typical Strategic IS Value Chain with Typical Strategic IS Mapped onto it Mapped onto it
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A. Manufacturing
CIM MRP II
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