PROJECT-1 Kerastase the high end brand from the house of Loreal wants to launch a new product- elixir

ultime. Its an expensive product and can be afforded only by sec A+ This product will not be retailed OTC but only available as a salon service; Prepare a theoretical print media plan and television media plan; Practical: launch a small blog on Kerastase Elixir ultime and suggest how it can be kept alive; what linkages will sustain it; what linkages will kill it. Product actual shots and description will be provided including high resolution photographs. Freedom to create and upload still pic coordinated videos on youtube will be given. PROJECT -2 Craftsvilla is an organization that sources vision is to create a strong Indian global brand in handicraft space which showcases true colors of Indian culture and are embraced by people of all ages, religion and regions. It provides high quality genuine handcrafted products directly from its base and provide fair wages to the artisans. They are also dedicated to support social cause for the upliftment of artisans, craftsmen and craftswomen who have preserved our rich and diverse heritage and are now finding it difficult to sustain it. Generate PR ideas to support Craftsvilla. Practical: Prepare a press release and visit 5 magazines with the same; submit name of the person met and feedback. PROJECT 3 The Indian Association of Physiotherapists wants industry status under the health ministry. How would you prepare a pitch for this and what kind of reference points would you consider. If you had Shah Rukh Khan at your disposal to create a print and video campaign; what specific issues would you highlight to drive the need for industry status. Practical: Visit the office of the Minister of State for Health and understand the considerations. PROJECT 4 Corporate social responsibility is a major part of corporations PR initiatives these days. American Tourister has the tagline Tough International luggage. Suggest 3 different ways in which the corporation could engage in a CSR program and how it would devise a PR strategy around it.

PROJECT 5 Asian heart Institute is the worlds most renowned cardiac care hospital. Dr.Panda operated on Prime Minister Manmohan Singh. The hospital wants to launch a free paediatric check up day every Thursday upto December 2011. Pls suggest launch strategies. Practical: visit 5 newspapers and pitch the idea. PROJECT 6 Orthofit, a mobility consutancy based in Kemps corner has provided solutions to Sachin Tendulkar, Yuvraj Singh, Kokilaben Ambani and Sheila Dixit. They would like to approach sports associations and do a free foot check up and suggest performance enhancement solutions. Create a press release for the same and upload it on free websites. Practical: approach 5 sports bodies and talk to them; find out the constraints; convert at least 2/3. PROJECT 7 Inglot is a world renowned Polish colour cosmetics company targeting teenagers. It provides free beauty consultations at all its stores. They ve recently launched at Infinity 2; Mumbai. They want to target the teenagers and young working professionals- 18-30; Pls prepare a communication strategy; including websites that target the 18-30 age group. Practicals: visit 5 publications that you believe are read by the youth and pitch inglot to them. PROJECT 8 Accessories major Nine West, a global major is trying to refine its communication strategies in India. It wants to reposition itself as the accessory of choice and achieve domination like it has in some of the markets of the west. Practical: Create 5 strong pitches as to why the woman of today should visit Nine West in her consideration set when she goes shopping; work on cross promotions within malls as a part of the brands PR strategy. Weave it into an existing strong PR campaign for connect.