Introduction: Dell, Inc. (NASDAQ: Dell, HKEX: 4331) is an American multinational information technology corporation.

Dell was founded in 1984 by Michael Dell, and is a leading global systems and services company with locations across the globe. With headquarters in Round Rock, Texas, Dell develops, manufactures, markets, sells and supports personal computers, laptops, servers, data storage devices and other technology-related products. Dell allowed customers to configure their own customized systems using the build-to-order concept. This concept was, and is still, Dells cornerstone business model. The company is one of the largest technological corporations in the world, employing more than 103,300 people worldwide.[2] Dell is listed at number 41 in the Fortune 500 list.

Dells New Marketing Strategy in India Dell is targeting the small and medium businesses (SMB) in smaller towns in India as its main driver for growth as the company believes this market sector is growing rapidly and is not exposed to global shocks making it a much more stable market. Dell India is focusing on simplification of the business processes (basic areas to improve cost efficiencies) as part of its new rollout plan. It has even tied up with Tally to offer accounting solutions online. For an initial period, customers get a Tally subscription free along with select Dell Vostro systems. Dell has also increased its SMB team to 200 and expanded its presence to about 600 tier-II and tier-III cities. Dell will also introduce a portal titled Dell 360 (with discussion forums) where SMBs can educate themselves on benefits of IT to their businesses. Dells New Advertising Campaign for SMBs First launched in India, Dells new advertising campaign is titled Take Your Own Path. The campaign targets Indian SMBs with a new range of laptops. Testimonial Advertising instead of Transactional In December 2007, Dell partnered with WPP (after withdrawing its advertising responsibilities from over 800 different agencies worldwide) which launched its own specialist unit Enfatico with Dell as its only customer. Enfaticos first international campaign for Dell targeted SMBs featured successful Indian faces (like P Rajendran NIITs co-founder and COO, Raman Roy CEO of Quattro among others wit