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  • Lacoste

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    Uyên Phan
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    Group 14's document summarizes information about the Lacoste brand. It discusses that Lacoste was founded in 1933 in France and now has over 1200 retail outlets worldwide selling high-end clothing, footwear, perfumes, watches and other leather goods. The document also notes Lacoste's 2010 annual turnover was about $303 million with a net profit of $17 million. It targets high-end consumers and maintains its image as an exclusive brand.

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    Group 14's document summarizes information about the Lacoste brand. It discusses that Lacoste was founded in 1933 in France and now has over 1200 retail outlets worldwide selling high-end clothing, footwear, perfumes, watches and other leather goods. The document also notes Lacoste's 2010 annual turnover was about $303 million with a net profit of $17 million. It targets high-end consumers and maintains its image as an exclusive brand.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    29 views1 page

    Lacoste

    Uploaded by

    Uyên Phan
    Group 14's document summarizes information about the Lacoste brand. It discusses that Lacoste was founded in 1933 in France and now has over 1200 retail outlets worldwide selling high-end clothing, footwear, perfumes, watches and other leather goods. The document also notes Lacoste's 2010 annual turnover was about $303 million with a net profit of $17 million. It targets high-end consumers and maintains its image as an exclusive brand.

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    Attribution Non-Commercial (BY-NC)
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    of 1

    Group: 14 Name of members: Nguyn Hoa ng Phan nh Mai Uyn Trng Bch Trm

    LACOSTE I. The Introduction 1. 2. 3. 4. Founded in 1933 in Troyes, France. Headquarters in Paris. Products: high-end clothing, footwear, perfum, leather goods, Number of stores: the agent of the Lacoste in 110 countries,

    watches, eyewear, tennis shirts. more than 1200 retail outlets. II. The Main Contents 1. Finance Annual turnover: about 303 million dollars in 2010. Net profit: 17 million dollars in 2010. Lacoste is a brand that runs both on trend and tradition. Lacostes product is sold at the premium price. Lacoste targets high-end consumers. Lacoste lets customer shop online for several collections and styles.

    2. Business stragety

    III. The conlusion A $2 billion dollar international enterprise, Lacoste has made inroads into the North American market while expanding its European operation. Lacoste has increased and maintained image as an exclusive high-end apparel brand.

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