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Definition of:

First behavioral intention idea was founded by


Fishbein and Ajzen’s (1975) which describes as
follows:
Theory of Reasoned Action (TRA) was used as
base
The TRA aims to measure behavioral intention
as prediction of actual behavior.
Ajzen described that intentions are “assumed
to capture motivational factors that influence a
behavior” and can also be a measure of how
much effort someone is willing to exert when
performing a behavior. Attitude is defined as
an individual’s feeling, either positive or
Behavioral Intention
Ajzen (2002b)
An indication of an individual's readiness to
perform a given behavior. It is assumed to be
immediate antecedent of behavior (Ajzen, 2002b).
It is based on attitude toward the behavior,
subjective norm, and perceived behavioral control,
with each predictor weighted for its importance in
relation to the behavior and population of interest
Based on what is written by Thompson and
Panayiotopoulos:
Behavioral intention (BI) is then decomposed
into two components: attitude towards the
behavior and subjective norm.
Attitude towards the behavior is predicted by
salient beliefs about a behavior, weighted by the
subjects’ estimation of the likelihood that
performing that behavior will result in a given
outcome
Subjective norm is predicted by normative beliefs
about what relevant other people would advise,
weighted by the subject’s motivation to comply
with the advice of those people
Behavioral Intention
Fishbein, M., & Ajzen, I.
A function of both attitudes toward a behavior and
subjective norms toward that behavior, which has
been found to predict actual behavior.
Your attitudes about exercise combined with the
subjective norms about exercise, each with their
own weight, will lead you to your intention to
exercise (or not), which will then lead to your
actual behavior.

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