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  • Term Project

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    Ruchira Thientrakarn
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    This document outlines the scope and requirements for a term project on developing an integrated marketing communications plan for Aki-ko AJI OKASHI Filled Biscuit. The report will include defining marketing objectives, conducting a SWOT analysis, determining a promotion objective and communication plan, allocating a budget, developing a promotional mix plan, and evaluating performance based on key factors such as the target group, available budget, creative messaging and advertising, timeframe, and appropriate media methods.

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    This document outlines the scope and requirements for a term project on developing an integrated marketing communications plan for Aki-ko AJI OKASHI Filled Biscuit. The report will include defining marketing objectives, conducting a SWOT analysis, determining a promotion objective and communication plan, allocating a budget, developing a promotional mix plan, and evaluating performance based on key factors such as the target group, available budget, creative messaging and advertising, timeframe, and appropriate media methods.

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    Attribution Non-Commercial (BY-NC)
    Download as DOC, PDF, TXT or read online from Scribd
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    9 views1 page

    Term Project

    Uploaded by

    Ruchira Thientrakarn
    This document outlines the scope and requirements for a term project on developing an integrated marketing communications plan for Aki-ko AJI OKASHI Filled Biscuit. The report will include defining marketing objectives, conducting a SWOT analysis, determining a promotion objective and communication plan, allocating a budget, developing a promotional mix plan, and evaluating performance based on key factors such as the target group, available budget, creative messaging and advertising, timeframe, and appropriate media methods.

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    Term Project Aki-ko AJI OKASHI Filled Biscuit Scope of Report, normally I will give as Open Report (All

    students must make their own knowledge in order to make this Ads and Promotion Plan under the basis of IMC Consulting Agency). However, as guideline, I will give pathway for the following: 1. Marketing Objective 2. Marketing Plan 2.1 Marketing Mix 2.2 SWOT Analysis 25% 3. Promotion Objective 4. Communication Objectives and Plan 5. Budget Determination 6. Promotion-mix plan 7. Measurement, Evaluation, 75% Relevant Factors - Target Group - Budget Availability and allocation - Innovation and Creative Idea in Message, Ads, Communication - Framework and Timeframe - Media Method (Traditional and/or Nontraditional media) - Based on Realistic Scenario

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