Term paper Strategic Management

Name: Mirza Faizan Baig Reg ID: 01742 Submitted to: Sir Dr Ijaz Qureshi

Introduction Warid Telecom International is an Abu Dhabi based mobile telecommunication firm providing telephony services

Bangladesh, Cango, Pakistan and Uganda. Warid is expected to launch in Georgia soon. purchased telephony In 2004, Warid for Telecom a

International nationwide

LLC,

a license network,

operating

mobile

and

long

distance

international (LDI) for $291 million US dollars and was the first venture of Warid Telecom International LLC.

Mission Statement
Warid Telecom stated mission is to be the leader innovation and services

Vision statement

Our aim is to be perceived not only as a telecommunication operator of voice services, but also as a universal provider of comprehensive communications services for both residential and business customers Warid's corporate identity seeks to reflect the changes in telecom sector in relation to helping customers keep pace with rapidly changing technology in the field of communication, through maximum network coverage and clear connectivity that we have committed to provide

ORGANIZATIONAL BEHAVIOR OF WARID

Warid Telecom is a commercial organization and only profit is not its objective. Warid Telecom is a large organization having a large non

number of employees at middle level, lower level and managerial level

MARKET SHARE OF WARID TELECOM

The market share of Warid telecom is 20% and other five

companies have share of 80% warid is attaining its customer day by day.

Organizational structure
Warid is a tall organization because of more vertical

organizational levels the hierarchy level of warid telecom can show it easily Warid telecom is operating its managerial activities with the help of centralized approach because the higher level

staff

doesnt

allow

the

lower

level

staff

to

take

decisions.

Swot Analysis

Strength

Large post paid generation. Having modern network capabilities in respect of

infrastructure. It has technical partnering involving Singtel, Nokia and Wateen. Financial expertise. Customers are loyal. strength of share holder and their telecom

Weakness Need to expand network coverage The product line is to narrow Low promotional activities Need to spend on advertisement

Need to increase brand awareness in the mind of people

Opportunities Market growth and industry expansion Over 60% population in rural areas still underserved. Bring innovation and VAS revenue and data service to increase

Threats Political instability Price competition High taxation rate Larger network competitors coverage Decreasing call rates

Direct competitors
Direct competition of Warid service are those telecom companies which provide their services in Pakistan those companies are.

Mobilink Telenor Zong Ufone

Marketing strategies

launching of customer relationship programs Make popular the easy load. Introducing new packages in Post Paid category Offer competitive rates in the market Increase in market reach through effective advertisements. Introduce new high-tech technologies for improved network. Launch sports program for youth. Provide better security for SIM

Short term objective Improve quality Satisfy customers Increase outlets Provide all the advertised features

Long term objectives Work with government to cut prices Network in whole Pakistan Control inflation of meat in the country

Warid strategic partner

The

partnership

between

Nokia

and

Warid

Telecom

aims

to

encourage the placement of the latest technologies in the hands of the masses value and to to its support customers Warid Telecom a in providing of price

increased

across

variety

segments. Under this agreement, Nokia will supply mobile phones to Warid which will be bundled (SIM) and sold to in the operator's This

Subscriber

Identity

Module

customers

Pakistan.

will help increase the affordability and penetration of mobile phones across all levels of Pakistan's population. In addition, these Nokia phones will feature the latest mobile communications technology, providing support to Warid's efforts to take mobile telephony in Pakistan to new levels of quality and availability. Coupled with Nokia's market-leading will bring a portfolio new era of of phones, mobile

Warid's GSM services

communications that aims to both corporate and private consumers through increased communication and connectivity option.

Product positioning Map

High Quality

Low Price

High Price

Low Quality

Internal Factor Evaluation (IFE)

strength QUALITY SERVICE Voice clarity Attractive packages Availability in all big cities weakness High level of taxation Expensive call rates Management Limited packages Limited coverage Total

weight 0.15 0.20 0.20 0.17

Rating 3 2 1 2

Weighted score 0.45 0.40 0.20 0.34

0.15 0.25 0.17 0.20 0.25 100

2 3 3 1 2

0.30 0.50 0.51 0.20 0.50 3.4

External Factor Evaluation (EFE) Opportunities Weight Rating Weighted score 3G license accustomed to be issued Coverage to the rural areas Moving to other countries Dual sim Threats Political Instability Inflationary pressures Implementation of custom appointment on handsets Competitors price Total 0.15 100 4 0.60 2.72 0.10 0.10 0.12 3 2 3 0.30 0.20 0.36 0.12 0.10 0.15 0.15 3 3 2 2 0.36 0.30 0.30 0.30

Conclusion

So

far

looking that

at to

the

Warid in

strategies, the long run

have Warid

come is

to

conclusion

survive

doing

strategic partnership with Nokia and Ericson. Its like that they cant manage their network by their own. Its seems they cant do research of market that so are they are taking help in but from the not

international Pakistan.

companies is

already

functioning base,

Warid

increasing

its

customer

considering quality of their network. So it will create problems for them in the future. Customer complaints are not fulfilled by the Warid. There Warid in And is is no not rapid very and response to the need of It the is

customers. functioning countries.

successful Uganda,

globally. are in

Bangladesh Warid is

these

developing of the

not

very

successful

both

country. Warid is now unable to continue its cost leadership strategy.

Recommendations

People

are

unaware

of

warid

because

of

lack

of

advertisement. So they must adopt the strategies to enhance it through T.V ads, newspaper, and bill boards to aware About their product. Makes their managerial level stable and make them aware of their packages. Marketing strategies are unsuccessful and not meet customer wants. Website doesnt provide the basic information about Warid Telcom. Warid have to offer the best SMS and MMS packages, best call rates and services to retain their customers.