L THUYT TR CHI

Game Theory MSMH: QT214Dv01

CNG MN HC

A. Quy cch mn hc

Tn mn hc: M s mn hc (MSMH): Tng s tit: S tit l thuyt: S tit bi tp: S tit thc hnh: S tn ch: S tit t hc:

L thuyt tr chi (Game Theory) QT214Dv01 42 tit, chia ra: 28 tit 00 tit 14 tit 3 90 tit

B. Lin h vi mn hc khc
Mn tin quyt: Kinh t vi m, ton trong kinh doanh.

C. Tm tt ni dung mn hc
Mc ch chnh ca mn hc ny l tp trung vo tnh ng dng ca l thuyt tr chi (game theory) trong kinh doanh, nhm phn tch nhng tnh hung chin lc, din ra trong m phn, cnh tranh qua gi v cht lng, v lm hp ng. C h l vn chn p trong kinh doanh. Ngoi ra cng s cp n vn sng lc, nh tn hiu ca vic giao dch trong iu kin thng tin bt cn xng.

D. Mc tiu ca mn hc
1. 2. 3.

Gii thiu mt s khi nim c bn ca l thuyt tr chi.

Phn tch mt s lut chi v chin lc chi trong kinh doanh bng cc tnh hung thc tin. Phn tch hnh vi ca cc i tc (c bit l cc doanh nghip) trn th trng qua cc vn : cnh tranh hay hp tc kinh doanh; chim lnh hay chn p th trng; ra quyt nh kinh doanh ph hp. 4. Trnh by cc k thut sng lc thng tin, nh tn hiu. Cung cp cc chin lc m phn trn c s phn tch hnh vi i tc, cc yu t to nn sc mnh m phn
5. 6.

a ra ng dng l thuyt tr chi trong vic vch chnh sch: xy dng mt th ch lnh mnh tr lc cho nn kinh t pht trin trong thi k hi nhp. E. Kt qu t c sau khi hc mn ny Sau khi hc xong mn hc ny, sinh vin: 1. Hiu c mt s vn v ng dng l thuyt tr chi trong kinh doanh.

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2. Nm c nguyn nhn v phn tch hng cnh tranh ca cc doanh nghip (bi ton cournot Bertrand) . 3. Hiu c bn cht ca vn gia nhp, chim lnh th trng v chn p trong kinh doanh. 4. Nm c bi ton m phn, sc mnh m phn a ra c chin lc m phn, ra quyt nh kinh doanh ph hp nhm hng ti hiu qu, i bn c li trong kinh doanh. 5. Hiu c vn sng lc thng tin v nh tn hiu th trng. 6. Nm c mt s nguyn tc trong vic xy dng mt th ch lnh mnh, h tr kinh doanh.

F. Phng thc tin hnh mn hc

Mn hc c tin hnh bng cch ging trn lp. Sinh vin c yu cu nghin cu trc ti liu nh hiu r bi ging v tham gia hot ng tho lun trn lp. C th nh sau: Ging trn lp 1. S gi ging l 28 tit din ra trong 14 tun. Ging vin ging nhng vn mang tnh c bn, cc nguyn l, khi nim mi. Nhng vn lin quan n thc tin th s t cu hi cho sinh vin tho lun, a kin. i vi nhng phn c x l bi tp tnh hung th ging vin s phn tch mt tnh hung (case study) xuyn sut trong phn ging lin quan. 2. Trc khi n lp sinh vin c trc nh ti liu tham kho quy nh theo k hoch ging dy, tm hiu thm ti liu t internet hay cc ngun khc v vn lin quan. 3. Sinh vin n lp nghe ging vin nhn mnh cc khi nim v cc tng quan trng hay kh ca mi chng. 4. Trong qu trnh ging, nu sinh vin c nhng thc mc hay khng hiu bi th hi ngay ging vin hoc nu sinh vin c nhng vn cn trao i th c th a ra cng ging vin v bn hc cng tho lun. Gi bi tp 1. Thi gian 14 tit dnh cho vic sinh vin tho lun tnh hung tiu biu ti lp theo hng dn ca ging vin. 2. Cc nhm c th a ra cc l gii khc nhau v bo v kin ca mnh. 3. Ngoi ra sinh vin cn c bi tp v nh theo yu cu ca ging vin. 4. Sinh vin nn a ra mi thc mc ca mnh trong trng hp cha hiu bi.

G. Ti liu hc tp
1. Ti liu bt buc L Hng Nht (2007). Gio trnh L thuyt tr chi. 2. Ti liu khng bt buc a. A. Dixit and B. Nalebuff (1991) Thinking Strategically: The Competitive Edge in Business, Politic, and Everyday Life, W.W. Norton&Company. b. J. McMillan (1991) Games, Strategies, and Managers: How managers can use game theory to make better business decisions, Oxford University Press. cng mn hc L Thuyt Tr Chi trang 2

c. d. e. f. g.

A.K. Dixit v B. J. Nalebuff (2006). T duy chin lc- L thuyt tr chi thc hnh. NXB Tri Thc. A.M Brandenburger v B. J. Nalebuff (2004). Tranh hp hay l thuyt tr chi trong kinh doanh. NXB Thng k. F. Carmichael (2005). A Guide to Game Theory. Prentice Hall. C. D. Aliprantis and S.K. Chakrabarti (2000). Games and Decision Making. Oxford University Press C. A. Holt (2007). Markets, Games, & Strategic Behavior. Pearson International Ed.

H. nh gi kt qu hc tp mn ny 1. Thuyt minh v cch nh gi kt qu hc tp 1) Thc hin ti nhm: Mi nhm c khong 5 sinh vin c la chn ti t do lin quan trc tip n nhng ni dung ch yu ca mn hc. Ging vin s hng dn ti cho sinh vin. im ti chim t trng 20%. Cc nhm np ti vo Tun 12. Nu np tr 1 tun th nhm b tr 1 im. Nu np tr hn na th nhm nhn 00 im. ti/ thnh vin nhm khng c thay i t tun 5. 2) Kim tra gia k Sinh vin lm bi kim tra c nhn theo lch ca phng o to (vo tun 8 ca kha hc). Bi kim tra s tin hnh trong 60 pht nhm kim tra kin thc sinh vin lnh hi trong 7 tun hc u tin. im bi kim tra gia k chim t trng 20%. 3) Thi cui hc k Thi cui hc k s tin hnh trong 60-90 pht. Ni dung ca bi thi s ph ton b chng trnh, 1/3 thi s v cc ni dung hc trong 7 tun u, v 2/3 trong 7 tun cui. thi s cho di dng trc nghim/bi tp. Sinh vin khng c php s dng ti liu. im bi kim tra cui k chim t trng 60%. 2. Bng tm tt cc hnh thc nh gi Thnh phn Kim tra ln 1 Kim tra ln 2 Thi cui hc k Thi lng 60 pht Tm tt bin php nh gi ti Trng s 20% Thi im Tun 12

Bi kim tra dng trc nghim/Bi 20% Tun 8 tp. 60-90 pht Sinh vin lm bi thi dng trc Theo lch 60% nghim PT Tng 100% Lu : Nhng c nhn th hin xut sc trong sut kha hc, lm bi tp y th ging vin c quyn cng thm ti a 1.0 im cho im thi cui hc k. Cch tnh im tng kt mn hc: TKMH = Sum (im kim tra * trng s) V d: Mt sinh vin kim tra ln 1 c 8 im, ln 2 c 7 im, v thi cui hc k 6 im th s c im tng kt mn hc nh sau:

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TKMH = 8*20% + 7*20% + 6*60%

I. Phn cng ging dy

Ging vin iu phi: TS. L Hng Nht in thoi: 0907231590 Email: lhnhat@hoasen.edu.vn Lch trc ti B108: cp nht theo hc k.

J. K hoch ging dy Tun 1 u bi ging Tng tc chin lc 1.1 Bi ton Prisoners dilemma (PD) 1.2 Th cn bng trong kinh doanh 1.3 Bi ton m phn Thng nht lm vic theo cng Chin lc cnh tranh 2.1 Cnh tranh theo sn lng (courtnot competition) 2.2 Cnh tranh theo gi (Bertrand competition Chim lnh th trng 3.1 Gia nhp th trng 3.2 Cng ty MK v mng mobile phone VMX Vn chn p 4.1 Bn cht ca vn chn p trong kinh doanh 4.2 Cc c ch ngn nga vn chn p Hng n s hp tc kinh doanh 5.1 Lm sao t n s hp tc 5.2 iu kin cho s hp tc 5.3 S trng pht c cnh bo trc Mt vi c ch thc y hp tc ti Vit nam 6.1 Logic ca cuc chi sn bt c 6.2 S dng Internet thc y kinh doanh lnh mnh Sc mnh m phn 7.1 Bi ton m phn 7.2 Nhng yu t to nn sc mnh m phn 7.3 im t (focal point) Kh nng thc hin cam kt trong m phn chin lc 8.1 Cc nc c chin lc (strategic moves) 8.2 Kh nng thc hin cam kt 8.3 i u ht nhn Nga M Sng lc (Screening) 9.1 Thng tin khng y 9.2 Sng lc 9.3 D on ca Coase 9.4 Kh nng lm cam kt nh tn hiu (Signaling) 10.1 Th trng hng km cht lng (lemon market) 10.2 Th trng lao ng 10.3 nh tn hiu cht lng (signaling) 10.4 t tin nh mt cch nh tn hiu trang 4

4 5

6 7

10

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12

13

14

Vn v quyn s hu 11.1 ngha ca quyn s hu 11.2 Quyn s hu v vn bc lt 11.3 Cu trc s hu ti u Tham nhng v chng tham nhng 12.1 C ch lan truyn 12.2 Tc ng ca tham nhng 12.3 Th ch cng quyn cho s pht trin 12.4 kt lun Pht trin cng ty thi hi nhp 13.1 Ngun gc ca li ch thng mi 13.2 Tr ngi ca hp tc trong giao dch quc t 13.3 T chc sn xut theo quy m ton cu Tng trng nhanh? Hay pht trin n nh 14.1 Nhn nhn li vn lm pht 14.2 Gii php chng lm pht 14.3 Nhn vo tng lai

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Phn dnh cho qun l (khng pht cho sinh vin) H tn (cc) ging vin xy dng cng ln ny: TS. L Hng Nht Ngy hon thnh: 04/09/2008 Ngi duyt cng H v Tn TS. L Hng Nht Ngy duyt: ___/___/2008x Lng gi cng loi: t H v Tn Ngy lng gi: ___/___/______ (gi Bn Lng gi cng vi CMH ny) Chc v CNBM TC&QL Ch k

Tt Chc v

Ch k

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