Coca-Cola Enterprises implemented ORTEC's vehicle routing software between 2004-2005 to optimize routes for approximately 10,000 trucks delivering Coca-Cola products. The implementation handled complex constraints and transitioned existing practices progressively. CCE realized $45 million in annual cost savings and improved customer service. Based on this success, Coca-Cola extended the approach to other bottling companies and beer distributors.
Coca-Cola Enterprises implemented ORTEC's vehicle routing software between 2004-2005 to optimize routes for approximately 10,000 trucks delivering Coca-Cola products. The implementation handled complex constraints and transitioned existing practices progressively. CCE realized $45 million in annual cost savings and improved customer service. Based on this success, Coca-Cola extended the approach to other bottling companies and beer distributors.
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Coca-Cola Enterprises implemented ORTEC's vehicle routing software between 2004-2005 to optimize routes for approximately 10,000 trucks delivering Coca-Cola products. The implementation handled complex constraints and transitioned existing practices progressively. CCE realized $45 million in annual cost savings and improved customer service. Based on this success, Coca-Cola extended the approach to other bottling companies and beer distributors.
Copyright:
Attribution Non-Commercial (BY-NC)
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Download as DOCX, PDF, TXT or read online from Scribd
Coca-Cola Enterprises Optimizes Vehicle Routes for Efficient Product Delivery
Goos Kant, Michael Jacks, Corn Aantjes ORTEC, 2800 AL Gouda, The Netherlands and Faculty of Economics and Business Administration, Tilburg University, 5000 LE Tilburg, The Netherlands Coca-Cola Enterprises Inc., Atlanta, Georgia ORTEC USA, Six Concourse Parkway, Atlanta, Georgia 30328 g.kant@uvt.nl mjacks@na.cokecce.com caantjes@ortec.com In 2004 and 2005, Coca-Cola Enterprises (CCE)the world's largest bottler and distributor of Coca-Cola productsimplemented ORTEC's vehicle-routing software. Today, over 300 CCE dispatchers use this software daily to plan the routes of approximately 10,000 trucks. In addition to handling nonstandard constraints, the implementation is notable for its progressive transition from the prior business practice. CCE has realized an annual cost saving of $45 million and major improvements in customer service. This approach has been so successful that Coca-Cola has extended it beyond CCE to other Coca-Cola bottling companies and beer distributors.
Key Words: transportation scheduling; vehicle routing; distribution optimization
OPERATIONS RESEARCH Vol. 12, No. 4, July-August 1964, pp. 568-581 DOI: 10.1287/opre.12.4.568
Scheduling of Vehicles from a Central Depot to a Number of Delivery Points
G. Clarke, J. W. Wright Cooperative Wholesale Society, Manchester, England College of Science and Technology, University of Manchester, England The optimum routing of a fleet of trucks of varying capacities from a central depot to a number of delivery points may require a selection from a very large number of possible routes, if the number of delivery points is also large. This paper, after considering certain theoretical aspects of the problem, develops an iterative procedure that enables the rapid selection of an optimum or near-optimum route. It has been programmed for a digital computer but is also suitable for hand computation.